Client: Self Promotion
Art Direction: Boris Pelcer
Maintaining ones identity & sanity means reminding ourselves, more often than not, to never lose our ability to savor the little things in life. After all, it is the small things that determine our overall attitude on life. As a way of reminding myself & others to keep the positivity alive, I developed custom lettering & a poster to go along with it, which I quite appropriately named La Dolce Vita or The Sweet Life. Enjoy.