Client: Self Promotion
Art Direction: Boris Pelcer
LFY or Lettering For You, is a self-initiated experimental project, that focuses on creating custom-made lettering & typography to inspire a sense of curiosity, joy & encourage moments of insight.
Why is the focus on lettering & typography? Lettering & typography is what language looks like | Ellen Lupton. Language itself is a reflection of intellectual, emotional & spiritual aspect of the human mind. As such, lettering & typography can transcend the physical stereotypes of race, age, gender & even certain disabilities, allowing the viewers to create their own set of interpretations of the established concepts, influenced by their personal set of experiences, sensibilities & belief systems.
LFY II designs are reminders to make the most out of life. After all, within this chaotic & fragile existence, we can never be certain how long anything good will last & if something like it, will come around again. So take chances. Ignite your passions. Love or die trying. Believe in believing. Most of all, do whatever works to live your dreams.