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Take Chances

by Boris Pelcer

Unisex Tank Top

$0.00

  • White Heather Grey Athletic Grey Athletic Blue

American Apparel Tank Tops are made with 100% fine jersey cotton combed for softness and comfort. (Athletic Grey and Athletic Blue contain 50% polyester / 25% cotton / 25% rayon)

Client: Self Promotion
Art Direction: Boris Pelcer

LFY or Lettering For You, is a self-initiated experimental project, that focuses on creating custom-made lettering & typography to inspire a sense of curiosity, joy & encourage moments of insight.
Why is the focus on lettering & typography? Lettering & typography is what language looks like | Ellen Lupton. Language itself is a reflection of intellectual, emotional & spiritual aspect of the human mind. As such, lettering & typography can transcend the physical stereotypes of race, age, gender & even certain disabilities, allowing the viewers to create their own set of interpretations of the established concepts, influenced by their personal set of experiences, sensibilities & belief systems.

LFY II designs are reminders to make the most out of life. After all, within this chaotic & fragile existence, we can never be certain how long anything good will last & if something like it, will come around again. So take chances. Ignite your passions. Love or die trying. Believe in believing. Most of all, do whatever works to live your dreams.

http://www.borispelcer.com/lfyII.php
BĂ©hance: http://bit.ly/WEW0jn

TypographyVector

  • 24Promote



Pablo Zarate / DESIGN + ART commented on January 14, 2013 7:10am
Beautiful work.