Typeface Show Florida : All You Need is Love
by Boris Pelcer
American Apparel T-shirts are made with 100% fine jersey cotton combed for softness and comfort. (Athletic Grey and Athletic Blue contain 50% polyester / 25% cotton / 25% rayon)
Art Direction: Boris Pelcer
For Art's Sake Typeface Show, was a curated exhibition by Freedom Art: www.freedomart.net, in Fort Lauderdale & Miami Florida. The show offered a great opportunity to create new typographic & lettering pieces. I selected few songs that I enjoy & interpreted the lyrics visually. My intent was to experiment how visually rendered lyrics can manipulate the way viewers will later perceive & enjoy the same songs.