Steve Jobs on Consumers
by Chris Piascik
This canvas tote is made from 100% post-industrial recycled cotton, making it environmentally and socially responsible. All seams and stress points are double stitched for durability. The bag's cotton web shoulder straps allow you to comfortably carry the bag either over the shoulder or as a tote. Available in black or natural (with inside pocket).
“His design decisions, Mr. Jobs explained, were shaped by his understanding of both technology and popular culture. His own study and intuition, not focus groups, were his guide. When a reporter asked what market research went into the iPad, Mr. Jobs replied: ‘None. It’s not the consumers’ job to know what they want.’”
-New York Times