Steve Jobs on Consumers
by Chris Piascik
American Apparel Zip-up Hoodies and Pullover Hoodies come in a variety of colors and sizes. Complete with kangaroo pocket this stretchy, comfortable fit, unisex cut includes double-stitched cuffs and hem.
“His design decisions, Mr. Jobs explained, were shaped by his understanding of both technology and popular culture. His own study and intuition, not focus groups, were his guide. When a reporter asked what market research went into the iPad, Mr. Jobs replied: ‘None. It’s not the consumers’ job to know what they want.’”
-New York Times