Steve Jobs on Consumers
by Chris Piascik
Hundreds of thousands of baby designs on soft 100% ringspun cotton short sleeve onesies for 3-18 months. Featuring an open neckline and a 3 button snap bottom closure for easy on-and-off.
“His design decisions, Mr. Jobs explained, were shaped by his understanding of both technology and popular culture. His own study and intuition, not focus groups, were his guide. When a reporter asked what market research went into the iPad, Mr. Jobs replied: ‘None. It’s not the consumers’ job to know what they want.’”
-New York Times