Take the first steps toward a long-term web content strategy. Conduct an audit of the content assets to reveal some of t...
moreTake the first steps toward a long-term web content strategy. Conduct an audit of the content assets to reveal some of the clearest patterns, relationships, and holes. Take samples of the existing content and test with live audience representatives to measure its impact and effectiveness. Then, interview the key content handlers to learn more about how content is created and managed.
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