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Posts

December 17
75Promote
How Artists Are Making Great Use of the Society6 Collections Feature w/Examples

Since it's release last month, S6 artists and members have cooked up over 6,800 collections. That's with little more than a blog post worth of instruction. It's a small victory, but tells us we're heading in a great direction with the new Collections feature - and artists have really picked up on it.

So, who was this feature designed for? Artists, members, curators, art fans and brands. Also, anyone who sleeps, talks to other humans, talks to other humans in their sleep, often wears clothes, organizes their life, is a bathroom enthusiast, drinks literally anything, talks on a phone, uses a computer, spills ice cream on clothes or knows how to tell time. That's a lot of people.

Below, I dropped a handful of examples to showcase how artists are taking control of organizing their work and how they're displaying it the way they want it to be seen. Also, I've included examples of how anyone can filter an entire collection by a single product type (if available).

EXAMPLE COLLECTIONS

How Artists Are Making Great Use of the Society6 Collections Feature w/Examples

Leah Flores drops some life lessons and backcountry wisdoms across a variety of products in her Pacific Northwest Collection.

How Artists Are Making Great Use of the Society6 Collections Feature w/Examples

Andy Fairhurst put together his entire Geek Kids Collection - Stretched Canvas view.

How Artists Are Making Great Use of the Society6 Collections Feature w/Examples

James Soares [aka Spires] has created 28 collections from a large library of his own artwork. Check out his Popular Collection as iPhone skins.

How Artists Are Making Great Use of the Society6 Collections Feature w/Examples

Bangkok Bros put together a Fruity Animals Collection of pillows based on an ongoing lettered series.

How Artists Are Making Great Use of the Society6 Collections Feature w/Examples

Josh Ln filling out this Skulls Collection.

How Artists Are Making Great Use of the Society6 Collections Feature w/Examples

Georgiana Paraschiv compiled this ABSTRACT // PAINTING Collection - which looks solid as wall clocks.

How Artists Are Making Great Use of the Society6 Collections Feature w/Examples

Jazzberry Blue's POP SURREALISM Collection has 96 items available to view. This is just 1 of 9 collections. Shown as Framed Prints.

How Artists Are Making Great Use of the Society6 Collections Feature w/Examples

Elliott Burford's Trajectory Collection shows off a series of hand drawn line maps inspired by actual GPS coordinates from a series of comical activities.

How Artists Are Making Great Use of the Society6 Collections Feature w/Examples

Luca Massone's Fantasy cities Collection is a series in which he relies on spontaneity to guide landscape creations. 

How Artists Are Making Great Use of the Society6 Collections Feature w/Examples

Rory Wood's top type pieces in this Typo Collection across a variety of tees.

How Artists Are Making Great Use of the Society6 Collections Feature w/Examples

Love me some 'deep' themes and love the look of the Stretched Canvases in my submerged Collection.

Wanna learn how to use Collections? Matt's New Feature: Collections post should get you going.

Please give us feedback in the comments if you're feeling compelled. Your input helps guide conversations we're having on this end. And of course, please share your own Collection discoveries in the comments below!

CollectionsSite Feature

85Promote
Six Pack ::: 12.17.14

 

This week's featured artists include Kensausage, John Holcroft, NOT MY TYPE, DAILY MINIMAL, Tintorera and Kate O'Hara Illustrations (above).

The Six Pack showcases the diversity in style, medium, concept and genre found on Society6. With an ever-growing community, we think it's important to create opporunities for artists to connect with one another. This is one of those methods and these are a handful of artists our team has collectively discovered through our own exploration.

It might go without saying, but we all play a role in promoting one another. If you'd vouch for a piece, promote it. If you'd buy an artist a beer, follow them.

Your own personal discoveries are welcome in the comments below!

 

 

Check the last three Six Packs :::

Six Pack ::: 12.10.14

Six Pack ::: 12.03.14

Six Pack ::: 11.26.14

 

Six Pack

December 10
64Promote
Six Pack ::: 12.10.14

 

This week's featured artists Showdeer, psgsummers, Rene Barth, Roger David, Safwat Saleem and Johannes Huwe (above).

The Six Pack showcases the diversity in style, medium, concept and genre found on Society6. With an ever-growing community, we think it's important to create opporunities for artists to connect with one another. This is one of those methods and these are a handful of artists our team has collectively discovered through our own exploration.

It might go without saying, but we all play a role in promoting one another. If you'd vouch for a piece, promote it. If you'd buy an artist a beer, follow them.

Your own personal discoveries are welcome in the comments below!

 

 

Check the last three Six Packs :::

Six Pack ::: 12.03.14

Six Pack ::: 11.26.14

Six Pack ::: 11.19.14

 

Six Pack

December 3
155Promote
Seller Tips: Artist Promotion Materials - Edition 03

 

Your fans love getting deals on your work. Period. With a massive wave of Artist Promos coming up for the holidays, I wanted to light a fire up in that chimney of yours. Below are some tips for building personalized promo material, prepping your work and sharing on social media.

To stoke the fire, I've attached some cool examples of promo material made by members of this community.

 

Tips for creating your Artist Promo material:

- Pull product images from our site. Product pages have the largest previews available.

- Make sure your text & font is easy to read. Be clear in your messaging.

- Mix up the designs and products to keep your promotions feeling fresh.

- Feature a single product prominently OR...

- Feature several products as a cohesive ensemble.

- Keep the vibe of your promo material relevant to the vibe of your artwork.

- Use your logo. Great opportunity to build your brand.

 

Tips for sharing Artist Promos on social media or society6.com:

- Use our new Collections feature to organize your work by art & product. Read about it.

- Give your followers a Call To Action (CTA) - "Show Me More", "Use Code", "Buy this tote. Carry so many things."

- Include your promo link when posting anywhere. Available HERE (only when a promo is active).

- Use shortened links with services like http://goo.gl, http://bitly.com and http://ow.ly.

- Update your Instagram profile link with your promo link. You can also tag yourself in the caption so fans have a quick way to access your profile. EXAMPLE: "Use the link in my profile. @tagyourself" or "Use link in the @tagyourbrand profile."

- Link to specific products during a promotion by adding your unique "?promo=12345" snippet to the end of the url.

- Post promo information on the day it happens. If you post your Artist Promo ahead of time, your fans will likely forget your promo by the time it arrives OR be confused by an inactive promo. During the holidays, you have to be smart about posting. There are a lot of business vying for your follower's attention.

- Post twice a day. That's conservative, but over-posting could cause you to lose followers.

- Talk a little bit about the artwork you feature. Fans/Followers love a good backstory and will be more inclined to click into the product page (i.e. bringing them closer to buying).

 

Tips for prepping your artwork for the Artist Promo:

- Add/Update keywords and descriptions! This makes your artwork significantly more searchable (especially important during the holidays when our site gets a ton of extra traffic). More info - Seller Tips: Tagging & Descriptions

- Optimize your artwork for your products. The best crop for an iPhone case is not the same for a pillow or a mug. A t-shirt design might look better with transparencies instead of a rectangle cut.

 

Also, I may or may not have stolen some great tips from Rory's previous posts to condense in one location. If you want to check out some other great promo material for inspiration, I recommend these two posts:

 

Surely, I missed something - downside of being human I suppose. Please share your tips in the comments - we're on this ride together.

 

Seller Tips: Artist Promotion Materials - Edition 03

Seaside Spirit just doing what they always do. Makin it look good.

Seller Tips: Artist Promotion Materials - Edition 03 

Cheeky bastards. WORDS BRAND creatively hinted at our massive Thanksgiving Promo the day before.

Seller Tips: Artist Promotion Materials - Edition 03

EARTHLIGHTENED featuring a nicely toned ensemble of iPhone cases and background. 

Seller Tips: Artist Promotion Materials - Edition 03

Beardy Graphics. Bearding at every opportunity.

Seller Tips: Artist Promotion Materials - Edition 03

Huebucket also offers some phone case designs as HD wallpapers for your mobile.

Seller Tips: Artist Promotion Materials - Edition 03

Soaring Anchor Designs creatively dropped their work into the places people are buying from. Not...a bad...idea.

Thank you, Pocket Fuel, for the additional Instagram tip!

Seller Tips

56Promote
Six Pack ::: 12.03.14

 

This week's sixer features Ana Galvan (above), Anna Garcia Masfret, Azamat Akhmadbaev, Pam Wishbow, The9mm and Yurish Wedoff.

*Pam Wishbow is a featured artist in the Limited Edition Society6 Artist Calendar 2015. Definitely worth scooping up while we have em.

The Six Pack showcases the diversity in style, medium, concept and genre found on Society6. With an ever-growing community, we think it's important to create opporunities for artists to connect with one another. This is one of those methods and these are a handful of artists our team has collectively discovered through our own exploration.

It might go without saying, but we all play a role in promoting one another. If you'd vouch for a piece, promote it. If you'd buy an artist a beer, follow them.

Your own personal discoveries are welcome in the comments below!

 

 

Check the last three Six Packs :::

Six Pack ::: 11.26.14

Six Pack ::: 11.19.14

Six Pack ::: 11.12.14

 

Six Pack

November 26
44Promote
Six Pack ::: 11.26.14

 

This week's Six Pack features Mark Smith (above), Michael Waraksa, Lauren YS, Jessica Roux, Seaside Spirit and Ericka Lugo.

The Six Pack showcases the diversity in style, medium, concept and genre found on Society6. With an ever-growing community, we think it's important to create opporunities for artists to connect with one another. This is one of those methods and these are a handful of artists our team has collectively discovered through our own exploration.

It might go without saying, but we all play a role in promoting one another. If something really speaks to you, promote it. If you'd buy an artist a beer, follow them.

Per usual, please share your own artist discoveries in the comments below!

 

 

Check the last three Six Packs :::

Six Pack ::: 11.19.14

Six Pack ::: 11.12.14

Six Pack ::: 11.05.14

 

Six Pack

November 25
48Promote
Brandits // Adrian Macho (aka Seaside Spirit)

Adrian Macho is the 32 yr old graphic designer and illustrator behind the brand, Seaside Spirit. Hailing from the small Slovak town of Mocav, which translates to "Bear Village", he was raised "among the sketches and pastels." Turning early inclinations into a successful creative path, the S6 community has brought Adrian's work to the homepage several times since joining Society6 in October of this year. With the holidays quickly approaching, I wanted to talk to the man behind the brand and share some of his branded material for inspiration.

Brandits w/Adrian Macho (aka Seaside Spirit)

How would you describe the personality of Seaside Spirit?

I think that we live in strange era with plenty of negative vibes around us. I try to express myself in a rather opposite way - creating likeable, peaceful things with a straightforward message that anybody can read and absorb at first sight. Of course, there is a bit of irony and dry humor imposed. For instance, this tattooed, well-proportioned, ginger sailor - him being ginger pre-determines him to be an outcast, living in his own world with a mild, dreaming gaze in his eyes - a character from fairytales for grown-ups.

I'm trying to avoid typical cliches like blue stripes, white yachts, etc.

Another important thing for me is the role that palette and textures play. My choice, in the end, was to emphasize a slightly melancholic, vintage atmosphere, yet in positive kind of sense.  

Brandits w/Adrian Macho (aka Seaside Spirit)

Brandits w/Adrian Macho (aka Seaside Spirit)

What originally inspired Seaside Spirit?

In my free time I read books, dream - if there is a chance, travel - wander to the places I've never been before. I love the murmur of the sea, Italy, summer time, old navy legends and old-school tattoos. 

Seaside Spirit was actually originally just a draft name for the whole concept, yet it fit where this project was heading. So, I decided to publish it under that name officially.

Brandits w/Adrian Macho (aka Seaside Spirit)

Brandits w/Adrian Macho (aka Seaside Spirit)

Brandits // Adrian Macho (aka Seaside Spirit)

It's been a way to let my creativity go really wild and do what I enjoy the most. Although the work I do for a living requires creativity - top to bottom - even I, as many people in the business, realized that I needed to start something of my own. Something that couldn't be pushed by never-satisfied clients or hastened by ever-pressing deadlines.

You joined S6 at the end of October and quickly made it to the homepage.

Uploading at the end of October was just an experiment. The positive feedback actually took me by surprise. I'm glad that people like what I'm doing and I'm really grateful for that.

If it was just an experiment, why open shop with S6?

I've known Society6 for a long time and I like the how it works. I think it's a great way to get known and good place to offer my work to the broad public with no substantial funding behind it.

Also, it's inspiring to browse through the work of other people and to always discover new things - already have some of the works in my favorites.

When you joined, did you have all your artwork ready to go or are you still creating?

All the work published on Society6 was created this past fall and with the brand in mind. Recently, I've experienced quite a lot of productive time. If I'm not actually working on something, I'm writing notes and developing ideas. In some cases, I work on multiple illustrations at the same time, depending on the time available or actual mood.

There aren't many pieces published on Society6. Yet, I think that sometimes less is more.

Brandits w/Adrian Macho (aka Seaside Spirit)

Brandits w/Adrian Macho (aka Seaside Spirit)

How have you used social media to build Seaside Spirit?

My friends on Facebook have known the second creative me and are used to my regular Sunday posts - where I publish my latest creations regularly. My fanpage was something that had to come alive eventually so I could publish this manifest of mine to the public.

Brandits w/Adrian Macho (aka Seaside Spirit)

I've been using Instagram for quite a long time as well. I started with posting illustrations in my personal profile. I think it's better than just having purely professional profile and spam other users with advertisement banners and photos of products only. Since it is a social network, which almost everyone with smart-phone has access to, and one among few that doesn't have paid advertisements, it's great to work with using the hash-tags. For example, if one shares pictures of hand carved wooden boats made of wood washed ashore it can only help to depict that it is done with sincere love and care and not just to strike a pose.

Brandits w/Adrian Macho (aka Seaside Spirit)

How should an artist approach branding themselves?

My brand gives hints to what it's about at first sight. That helps me to stay within the lines that I've outlined. Also, I didn't want to publish my work under my name as I thought the brand might benefit from something else. Although, my family name sounds quite hot. Macho, hahaha.

Haha. Seems like a good spot to close. Any final words?

I'd like to thank the folks at Society6, on social networks and all around me for their support.

And thank you right back.

 

See more Seaside Spirit:

Society6 Shop

Instagram

Facebook

Brandits

November 24
93Promote
2015 Artist Calendar

By now I am sure many of you have seen the 2015 Artist Calendar that launched last Friday! I just wanted to say a HUGE thank you to all of the participating artists. I am extremely proud of all the work that the artists put in to make this a product I am SO excited to hang on my wall for all of 2015!

If you haven't checked it out yet, you can shop it here.

It features artwork by the ever-talented:

Ricardo Garcia, Keith Negley, Hannes Hummell (aka Panoply Plates), Rachel Peck, Mat Miller, Wilmer Murillo, Kimiaki Yaegashi (aka okimi), Jonathan Lax (aka Yonil), Alexandra Garant, Alex G. Griffiths, Pam Wishbow, & Dilka Bear.

These things went fast last year so make sure to grab your copy before it's gone.

If you do pick one up, tag a photo of it on social media with #2015s6calendar and @society6 for a chance to be featured!

IllustrationTypography

November 21
145Promote
New Feature: Collections

Hi Society6, I'm Matt and I'm Product Director here at S6. This means that I'm responsible for the actual Society6 website. I work behind the scenes with a team of talented designers and developers to bring great new features to you and our customers.

A few months back we asked a lot of you what we should focus on next and we received a ton of great feedback. The loudest support was for a way for you to organize your work into more specific groupings.

Today we are very excited to announce the release of our new Collection feature, available now for all members.

Let's get started:

- All product pages now have a new 'Add To Collection' button which will allow you to create a new collection or add to an existing one.

- Add any products, from your shop or any other, to the collection of your choice. You can add all the same type product, or mix and match product types as you choose. The contents and theme are entirely up to you.

- Once three products have been added to a collection it will become public and visible in your http://society6.com/username/collection page.

- Check out the collection you created and click 'Edit Collection' to be able to delete or sort the order of products as you see fit.

- Share your collections through our built in social bar, or by dropping the link directly wherever you want.

Those are the basics, but as you'll discover there is a lot more you can do with collections - from how you curate and organize them, to how you share them and why.

Here are some of our favorite new collections from the last 12 hours:

http://society6.com/andyfairhurst/collection/superhero-kids

http://society6.com/rickcrane/collection/time-pieces

http://society6.com/rorywood/collection/type

We're very excited to get this feature out to the S6 community and see the types of collections you put together - from artists grouping their art to fans sharing the work of their favorite artists. This is just the first step for Collections with new ideas in the works.

Speak up in the comments below and let us know what you'd like to see or share your new collections with us. We hear the feedback we get from you and we've got more great features coming in 2015!

Site Updates

November 19
51Promote
Six Pack ::: 11.19.14

 

This week, we feature Jonathan Lichtfeld (feature img), 712712, Jason Grube, MindkillerINK, Nicholas Stevenson and Alex Wucherer.

The Six Pack showcases the diversity in style, medium, concept and genre found on Society6. With an ever-growing community, we think it's important to create opporunities for artists to connect with one another. This is one of those methods and these are a handful of artists our team has collectively discovered through our own exploration.

It might go without saying, but we all play a role in promoting one another. If something really speaks to you, promote it. If you'd buy an artist a beer, follow them.

Per usual, please share your own artist discoveries in the comments below!

 

 

Check the last three Six Packs :::

Six Pack ::: 11.12.14

Six Pack ::: 11.05.14

Six Pack ::: 10.29.14

 

Six Pack

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