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Pricing and Categorizing Your Work to Sell

When you sell an Art Print on Society6 you determine your Profit (how much you want to make), as well as the Retail Price (how much your customer will pay). The best selling members on Society6 know that their work must be both easy to buy AND easy to find.

Think about the customer's point of view. You've already determined how much you would like to make (profit) from each piece, now it is important to think about what your Retail Price is saying...

Tips for making your products easier to buy:

1. On the Post page, when you set your pricing, please use a Retail Price that you're accustomed to seeing when you make a purchase. For example, assigning a whole number for Your Profit of $5.00, will likely give you an odd Retail Price of $17.68. So always think about your Retail Price and shoot for a whole number. In the example above, the Retail Price of $17.68 would be far "easier to buy" at either $17.00, or even $18.00. You can always change your pricing by clicking "Edit" at the top of any post. Do not delete the post or you will have to upload your image again, and you will lose all previous Promotions you have received for this post.

2. Think about using the Pricing Filters in the Shop to your advantage. Price your Mini Art Prints at above $20, and they won't show up under one of the most popular filters in our Shop!

Tips for making your products easier to find:

1. When you post your work for sale, just use the name of the work for the Title of your Post. You don't need to add additional words like "... Art Print", or "New Version..." or "by Artist's Name". Just use the Title of the work.

2. Carefully select the Categories that you would like for your work to appear under in the Shop. You must choose at least 1 Category (up to 4). Selecting Categories that don't represent your artwork may result in removal from the Shop.

3. Only add a Description if it helps to tell the story. Adding a Description is a good way to share your inspiration for each piece, and let people in on your creative process.

Society6 Art School: we may not help you create better art, but we sure will help you sell more of it.

Seller Tips

Comments

Terry Fan commented on Monday, July 11, 2011 5:50pm
Very good advice Justin, thanks for posting this!
Bianca Green commented on Monday, July 11, 2011 6:15pm
question to 3. description: if i want a description to the piece, i have to put it in when i post, right? Because i tried adding it afterwards but then it won't show in the shop?!
Justin Cooper commented on Monday, July 11, 2011 6:34pm
@Bianca, your description will show on your Store product pages, but not in the Shop.
Samuele Rosa commented on Monday, July 11, 2011 7:02pm
Thanks for the advice!
Bojan Bundalo commented on Monday, July 11, 2011 10:26pm
This is usefull,...thanks, Justin! :)
NOTHINGGG.COM commented on Tuesday, July 12, 2011 12:12am
This blog-post makes sense- in "convenience numbers" ways- but at the same time, there's a lot of artistic freedom in determining the price themselves, by using patterns, spelling words, etc. Example: for a "this will definitely sell thousands" hacking related print, the final price could be 13.37 (leet, elite). ...For a numbers-related typography print, the price could be $23.45, etc. In this sense, the price can become part of the art itself.

Personally, I use repeated prices for the dollars/cents (previously mirrored), because repetition and somewhat ocd-ness is pretty characteristic of my site (nothinggg) and text that I write, etc. I like that the prices are as close a reflection of my character as I can make them, even though it might mean that I might miss a couple of sales due to psychology. (...But then again, I'm sure anyone wanting my prints probably actually wants then anyway- haha- cuz they aren't exactly pretty cats for grannie.)

In totally unrelated summation-- Hooray for "$15.00" culture, and down with "$15.99" culture. "OMG I'M SAVING ONE CENT, OMG OMG OMG!!!"

I love you all. Peace.
micheleficeli commented on Tuesday, July 12, 2011 1:37am
Good advices in here, staff. Thanks for your help!
Umbrella Design commented on Tuesday, July 12, 2011 8:10am
Thanks!
A.W.Photography by Jessica Pal… commented on Tuesday, July 12, 2011 8:25am
Awesome!! Thanks for posting. So do you think the $15.95 and 21.95 is a bad method on Society6 ?
Catherine Holcombe commented on Tuesday, July 12, 2011 8:32am
Thank you for the advice. Keep it coming, because it all helps!
Okti commented on Tuesday, July 12, 2011 8:57am
Ah, good advice indeed.. I need to change some of my prices!
Efi Tolia commented on Tuesday, July 12, 2011 11:16am
Thanks a lot, that was pretty helpful!
Notsniw commented on Tuesday, July 12, 2011 10:52pm
totally great! thank you!
Jonathan S. Dockal commented on Thursday, July 14, 2011 8:26am
Thank you as always, Mr.Cooper :)
Wayne Edson Bryan commented on Friday, July 15, 2011 2:54pm
I'd like to thank you too. Appreciate knowing any information that you can pass along to make this experience more productive.
Dr. Lukas Brezak commented on Friday, July 15, 2011 5:57pm
Got it :D Thanks S6!
Waelad Akadan commented on Monday, July 18, 2011 8:07pm
thanks a lot, you are guys great!
Wendy Ding: Illustration commented on Monday, September 12, 2011 7:32am
Great advice, all very helpful!
Gayle Wheatley commented on Monday, September 12, 2011 11:17am
Thanks for the insight Justin!
Cesar Iriarte commented on Monday, September 12, 2011 12:19pm
thank you for helping me sell more of my art!
Sarinya Withaya commented on Tuesday, September 13, 2011 1:12am
Thank you Justin ;D
Alberto Antoniazzi commented on Tuesday, September 13, 2011 2:15am
Yeah
Valerie Anne Kelly commented on Tuesday, September 13, 2011 9:11am
Thank you sweetheART I was doing it all wrong lol! ;~} Valz
Kain Thomas commented on Tuesday, September 13, 2011 11:33am
high5 thanks for the info :)
Rachel Bellinsky commented on Tuesday, September 13, 2011 11:56am
Excellent advice. More tips from top sellers please!
Joseph Trotto commented on Tuesday, September 13, 2011 6:02pm
Thanks for sharing the wealth!
The Being art commented on Wednesday, September 14, 2011 4:30am
Great advice! Thanks a lot.
Benard Jabel commented on Wednesday, September 14, 2011 5:08am
Good post for upcoming sellers.
Tetiana Halva commented on Wednesday, September 14, 2011 9:54am
helpful, thanks!
Shake The Compass commented on Wednesday, September 14, 2011 12:55pm
On #1 - What a weird psychology left over from using cash as a society. A whole number ($18.00) being more attractive as a purchase price than a random number ($17.68). They are both just as easy to 'buy' online but I find the mental process of finding one easier over the other fascinating.
Atelier Susana Tavares commented on Wednesday, September 14, 2011 1:27pm
Justin, thank you so much for the advices...very apreciated !
Wendy Ding: Illustration commented on Wednesday, September 14, 2011 8:06pm
Very wise words, I just updated my prices thanks to you :)
Pop Illustrated commented on Monday, September 19, 2011 2:09am
It would be good if we could determine our own profit on canvas prints too, plus be able to opt out of one thing while keeping with another (i.e no canvas print, but yes iPhone/Laptop skins etc..). A little more choice about how we want to sell our product would be really cool. This is a great site, I think it would be even greater with a little more options available to the artists. :-D
Richard Moskovitz commented on Saturday, November 19, 2011 12:33pm
Thanks a bunch!
Marshall Wade Wright commented on Friday, December 2, 2011 3:42pm
I'm glad I found this at the beginning of starting to sell on S6
Amy Tyler commented on Thursday, December 29, 2011 7:32am
Thanks for the great info!! I didn't know that about the filters!
Simona Susnea commented on Monday, January 9, 2012 7:21am
Thank you:)
AnacondaOnline.eu commented on Tuesday, January 24, 2012 4:47pm
Very useful info. Thanks for sharing!
Belén Segarra commented on Friday, January 27, 2012 3:30pm
Thanks! :)
Krizelle de la Cruz commented on Wednesday, February 8, 2012 8:02am
Very true!! technology world and business world are quite related ah :)
nicebleed commented on Tuesday, March 6, 2012 5:03am
thanks a lot! :)
Seroa89 commented on Tuesday, March 6, 2012 2:56pm
I know this may sound really dumb... example. if a iPhone case is being sold for 35.00 and your profit is 1.50... how does that work?
Hector Ledesma commented on Tuesday, March 13, 2012 1:55pm
thx u Justin
Jussi Lovewell commented on Tuesday, March 13, 2012 8:36pm
I love the way the society works!! It's a lot of fun to get my artwork out there to be seen by thousands of other very talented artists

But: I think iphone cases should yield the artist $10 per sale out of $35, rather than just $3.50, that's still less than a third of the price and it would be quite inspiring to click on 'Account' and see a better share of the profits on our iphone case sales.
Jussi Lovewell commented on Tuesday, March 13, 2012 8:39pm
If we could have the option to sell Black T Shirts and Hoodies, I think we'd be seeing thousands more shirt and hoodie sales!!

Black is pretty much the only color shirt I wear anyway so I'd be spending thousands on shirts here per month :)
Stefano Zamuner commented on Thursday, March 15, 2012 2:39pm
hi all! first of all great great community Society6!
I just discovered it and will upload some designs soon.

I only have one doubt. I think it's a bit strange to get only 2.20$ profit for a tee or 4.20$ for a hoody..in my case I create mostly tshirts designs so I wouldn't basically make a great profit compared to whom is making only art prints..is there a way to set our own profit for the other options? thanks a lot Justin!
Safak commented on Thursday, May 24, 2012 3:53am
Thanks for the advice.
K.Marie commented on Tuesday, July 3, 2012 11:15am
Thanks for the great advice!
dvdesign commented on Saturday, September 1, 2012 11:41pm
ok thanks!
skindapple|Tad Thomas commented on Saturday, September 1, 2012 11:52pm
awesome tips, thanks!
NicolasNovoa commented on Wednesday, September 12, 2012 5:11pm
Thanks for the tips, i will keep in mind.
Jessie Foo commented on Friday, September 14, 2012 1:01am
Hi all, have a burning question here! Upon publishing our designs, do we have to pay any fees except for verification? Like ink and other materials cost? Or we do not need to pay a single cent and just wait for profits to roll in?

And previously, I deactivated my account due to lack of knowledge. Is there anyway to reactivate it back?

Much appreciated, thanks a lot!
Dominique commented on Monday, October 1, 2012 2:51pm
There isn't a percentage you are required to give to Society 6 for producing your products ?
Pifla commented on Wednesday, October 3, 2012 2:01pm
Thanks for the tips !
UvinArt commented on Wednesday, October 10, 2012 2:08am
Awsom!
The Art of Thomas Luca commented on Tuesday, October 16, 2012 9:24pm
Thanks for the good advice.
JupiterInLove commented on Wednesday, October 17, 2012 7:38am
This is very handy advice. I'm so used to seeing whole/rounded numbers on Society6, that when I see someone has listed their print for $17.68 or whatever, it looks really out of place!
Antonio Wing commented on Wednesday, October 17, 2012 12:49pm
Great comunity!!
I would sell big canvas print, but probably I didnt understand at all how to get more than $ 15.00 dlls profit. Is there a way?,,,or no way?? : )
techjulie commented on Thursday, November 8, 2012 4:10am
Very useful, thank you!
interopia commented on Friday, December 21, 2012 12:22pm
Thanks for the article
Miss-Yad commented on Sunday, January 13, 2013 8:10am
Interesting article, thanks for the advice!
Michael Rosenfeld commented on Thursday, January 31, 2013 6:45am
Have you ever considered adding a "sports" category?
Diane Perkins commented on Friday, March 1, 2013 9:58am
Thanks for the tips! I am new to Society 6 and just learning the ropes.
Federico Detor Simoni commented on Monday, April 1, 2013 7:25pm
Good to know, especially for the price format...
kellybermudez commented on Friday, April 5, 2013 5:51pm
Great advice! Thanks!
Asia Jones commented on Thursday, July 4, 2013 1:57pm
so happy to read this :D
D-fens commented on Tuesday, August 20, 2013 1:56pm
Hmmmm, can't say I agree, if the whole number thing was true then why is there such a thing as 'psychological or charm pricing' that has been practiced for the last hundred years of retail? Prices ending in .99 are rounded down by the consumer and not up as you would rationally think. So the retailer 'gains' an extra .99
Alex Tim commented on Monday, August 26, 2013 7:07am
thanks for that. anyway I can change the price of the t-shirts?
LeLu'sToYmaker commented on Tuesday, October 8, 2013 6:24pm
As the ToY Maker omitted to insert the left side of my brain this is very helpful advice .... ? ...... when is good value simply cheap?
A. Dee commented on Sunday, October 20, 2013 7:35am
Thanks for the advice on this! Cheers!
TheCore commented on Monday, October 21, 2013 12:30pm
Thanks for the price listing advice, Justin! It has been helpful and confirmed some of my thoughts on how I should do business.
Michael Clough commented on Friday, November 29, 2013 1:54pm
How do you adjust the pricing on the Totes, iPhone covers, etc? Or can't you?
Sant Toscanni commented on Sunday, December 15, 2013 6:38pm
Cómo edito o elimino una publicación?
Sarah Price Designs commented on Wednesday, January 22, 2014 9:49am
Thank You - this really helped me understand the process
Andrea Jean Clausen commented on Thursday, January 30, 2014 9:02pm
THANKS...Much appreciation!
AmDuf commented on Wednesday, February 12, 2014 11:10pm
yea!!
Valerie Becker commented on Wednesday, March 26, 2014 9:42pm
"Only add a Description if it helps to tell the story. Adding a Description is a good way to share your inspiration for each piece, and let people in on your creative process." Description and keywords are in the same category when posting a new piece. Should we only add keywords if they are essential to tell a story or do keywords actually help people find artwork? Do they help a new contributor get more views?
Justin Cooper commented on Thursday, March 27, 2014 8:37am
@valerie, keywords will certainly help people find your artwork, yes.
Reuben Teo commented on Thursday, April 17, 2014 7:11pm
Thanks for the useful tips, Justin. I have just opened a store here and I hope by following your steps, it would assist me in gaining some popularity and followers.
MargaretNewcombArt commented on Thursday, April 24, 2014 7:12pm
Is there a way to BULK edit the pricing? thanks in advance.
Graham Prentice commented on Thursday, June 5, 2014 11:00am
Same question - how can you set default prices for all your uploads? I have looked at mine and somehow outrageously high prices have been allocated. It will be a huge effort to have to go back through each image and edit each price (4 or 5 entries).
Triple_S_Art commented on Sunday, July 27, 2014 6:34pm
Heres a quick question: when you set up a retail price slightly higher than the base, what does the "Your Profit" tag mean?
Pat71896 commented on Wednesday, August 20, 2014 1:40pm
I am still trying to find my way around. I posted my items starting on 8/1, it is 8/20 but I am still not in the "New" any categories. Is it normal to be 3 weeks or more before I get on site?