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50 and 50

The 50 and 50 project, curated by Dan Cassaro, attempts to construct a handsome new way of looking at the United States. Fifty designers, one per state, have illustrated their state motto: a kind of designer's atlas.

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Video Transcript

What is art? To us... art is the process.

From the materials we use to the hands that ply them, we match the care that goes into everything we make to that of the artist that designed it.

It begins with those thousands of artists entrusting their original work to another.

It's the craftsmen that carefully handle, inspect and pack your shirt.

It's the premium quality fabrics selected for the highest comfort and durability.

It's the advanced technologies employed to ensure the richest and sharpest color.

All together, thousands of steps were taken to make your t-shirt.

This is our process.

This is our art.