GroovyRoo is the independent project of illustration Laura Portillo (Graduated in Graphic Design in 2008).
This began as an experiment that ended being one of the most addictive hobby she ever had. It begins back to 2007 when performing for a television spot for an university event in the realisation of the first original animation and illustration. That was just the beginning her desire to improve what already she had originally created with such emotion she found out that the illustration world wasn't as simple as she thought, so she began experimenting with different styles ...
Every test and error of that the journey is what we know today as the last illustrations (The profile designer Laura Portillo-Brandstetter) what is today known as GroovyRoo. Laura mayors influences are Kawaii Art & Naive art, two art movements well know for their innocence and childish charm.
Why "GroovyRoo" as name?
The name is word game. Why? Let's start saying that one of her influences was also the color and positivity of the 70's. Groovy is a word used by the Anglo teens to say that everything is "okay" or "Cool" as we use it today, I found the game perfect words to define my colourful and childish style, the word game ends with two more "O" to make it very unique and playful.
- +Sort byRandom