JAYSON ATIENZA was born in Batangas City, Philippines and raised in Jersey City, NJ where he began drawing at the young age of 5. Starting out as a design major at the School of Visual Arts, creating ads was where his passion resided. Jayson graduated from The School of Visual Arts in 1999 with a BFA in Advertising. Quickly landing a job at BBDO NY, his talents have resulted in award-winning work for high profile clients such as Guinness, HBO, FedEx, Pepsi, & Financial Times. Jayson’s creative work has been recognized by every major awards show including The One Show, Art Directors Club, D&AD, Cannes Lion, Andy Awards, and Clios.
Advertising career highlights include winning the Cannes Young Creative Competition, working on a music video for John Lennon, and being selected as an Art Directors Club Young Guns 5 Honoree which honors top talent from around the world under the age of thirty. Jayson is credited for winning BBDO’s first One Show Gold Pencil for a non-traditional media concept created for Guinness. Jayson was also one of the charter members of BBDO’s Diversity Council. In 2007, Jayson formed a non-profit organization called P.A.I.N.T. (Philippine Artists Inspiring New Talent) dedicated to young Filipinos who want to get into the arts but don’t have a support system to get into the industry.
When Jayson isn’t busy creating advertising, he’s busy creating art. His signature painting/illustration style combines ink and watercolor, and it’s been receiving rave reviews in galleries and in the press. Now a freelance creative director/art director and artist, Atienza is expanding the possibilities of his signature art style achieved through meticulous watercolor and ink designs. He works on canvases both conventional and not, leaving traditional canvas behind at times to explore and personalize the surfaces of footwear, handbags and apparel. Jayson’s work has been exhibited in major shows, including “We As One,” a Barack Obama-inspired painting for Manifest Hope (Washington, D.C. 2009), an encore piece for Manifest Equality (Los Angeles 2010) and a piece for Re:Form School, an art exhibition designed to aid in education reform across the country. Jayson’s work has been featured alongside such noted artists as Shepard Fairey, Jeff Koons, Kehinde Wiley, Spencer Tunick, Romero Britto, Yoko Ono, Peter Beard, Ron English, Gary Baseman, Michel Gondry, Swoon, FriendsWithYou, WK Interact, Barry McGee, Retna, and David Choe.
The places Jayson’s work has appeared are as varied as the surfaces he works on. Jeremy Piven’s character in Guy Ritchie’s film “Rockn- Rolla” sports sneakers per- sonalized by Jayson’s art. Other notables seen wearing personalized Atienza appar- el include David LaChapelle, Tiger Woods, Nigel Sylvester, Jevon Walker, Dante Basco, Benj Gershman and other celebrities. Most recently, Jayson and his art were featured in a national holiday promotion for Heineken. He and his work appeared in COMPLEX magazine, in banners on a variety of major websites, as well as a dedicated Heineken online site featuring videos on the artist and his process. Jayson has also collaborated with the GAP, Ace Hotel, Havaianas, Pro Keds, Givenchy, Details Magazine, Glamour Magazine, Macy’s, Bloomingdales and DipDive. Jayson has also been featured in print in various magazines as well as the book, ‘Custom Kicks’ (2008).
To see Jayson’s work and learn more, visit him online at www.jaysonatienzads.com or www.jaysonatienza.com