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Cheng Joo
Cheng Joo
Cheng Joo, a Singaporean photographer based in New York shares with Krftd his love for Polaroid.

Do you have particular goal you want to achieve?
I hope to be an international photographer known by pushing ideas and creativity to an alternative edge. Searching the impossible and intangible as a goal because only by reaching that destination, the notion of aesthetic is being challenged as opposed to being a follower.

Are you fulfilling your childhood dream as a fashion photographer?
I always thought of being in creative field like a singer and visual artist but not photography. Life works in special ways - I love what i do now being a photographer.

What is the different between a photography and a fashion photography?
In all different aspect of photography there lies a secret melody. You not only understand it but digest it with a soul that is unique in your own sense.

You use a lot of Polaroid for your work, why?
This is my character and personality not of my work but more of myself. It portrays a sense of surreal and incompleteness in everything. In every great story told and great landscape form there always appear that there is a flux of change and incompleteness. In every truth that is told there is always this gray area where the masses is either on which side when they were question.

Which Polaroid cameras do you use? Do you prefer some over others?
Sx-70 and polariod 600 mount on medium format.

What is your normal daily routine?
I shoot wherever i go. I tell my life in my visual diary rather than using words. Everyone learns to communicate in words but i prefer to do it in form and colours.

Any words for the new starter?
Must live like a new born everyday, live like no tomorrow so you feel curious and start to open up your eyes and soul to look for own language in this beautiful world.