No One Loves It.by Chris Piascik
American Apparel T-shirts are made with 100% fine jersey cotton combed for softness and comfort. (Athletic Grey and Athletic Blue contain 50% polyester / 25% cotton / 25% rayon)
ABOUT THE ART
“We live in a society and a culture and an economic model that tries to make everything look right. Look at computers. Why are they all putty-colored or off-f******-white? You make something off-white or beige because you are afraid to use any other color – because you don’t want to offend anybody. But by definition, when you make something no one hates, no one loves it. So I am interested in imperfections, quirkiness, insanity, unpredictability. That’s what we really pay attention to anyway. We don’t talk about planes flying; we talk about them crashing”.
I remember really liking this quote by Tibor Kalman when I first heard it a while back. Today I was reminded of it while listening to a great talk by Frank Chimero.