Partners for the content strategistby Richard Ingram
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ABOUT THE ART
Understanding how an organisation can be effective with their content is, in essence, what content strategy is all about.
The task of working out why and how it needs to change cannot be achieved without three key considerations: the status and potential of the content itself, the platform that supports its delivery, and the people involved in its creation. To do this the content strategist must seek out all the available knowledge within an organisation, capture it, and use it effectively.
Clear communication, a respect for each other's skills and time, and a shared common goal can help forge the working partnerships that make such changes possible.