Steve Jobs on Consumers

by Chris Piascik

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Today Steve Jobs resigned as the president of Apple. He is credited with saving Apple and repositioning it as the world’s most innovative and valuable technology company. No small feat. I love Apple products and I wish Steve Jobs the best!

“His design decisions, Mr. Jobs explained, were shaped by his understanding of both technology and popular culture. His own study and intuition, not focus groups, were his guide. When a reporter asked what market research went into the iPad, Mr. Jobs replied: ‘None. It’s not the consumers’ job to know what they want.’”
-New York Times

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