Winter is coming. That means one thing: friends, fans and family will choose to fight over Furby at the mall or shop safely from their underwear. We prefer the latter. And since the holiday season means millions of thoughtful customers are intensely searching for the perfect gift on Society6, you can bet your brush there'll be eyes on your shop. So, what's the best way to lock in some holiday sales? I'll walk you through some fundamental best practices below.
Feel free to employ any, all or none depending on your approach. These tips are meant to help drive traffic to your shop and put cheddar in the bank during the busiest time of the year. These tips are certainly relevant year round.
1: Update new and old products. Start with top sellers.
First step, which may or may not be obvious--be prepared. Make sure your designs are in their optimal position for each product and ideally for every design. If you have 21 pages of designs, start with your best sellers and work backwards from there.
If you need to adjust a design to fit an oddly shaped product, do so. If a product doesn't look good no matter what you do, don't force it. The fit of your design on a product is just as important to the customer as the quality of the design itself. If it looks like you didn't care about the product design, the customer likely won't either.
Some recently added products you may want to update: Clear Phone Cases, Metal Prints, Comforters, Beach Towels and Hand & Bath Towels.
2: Order your own products before of the holidays for photos.
Seeing your products paired with other items or practically used in a space will do wonders for a customer on the fence. Bright, natural light is typically the most pleasing on the eye. Holiday the shots up a bit if you want. An alternative to lifestyle shots (example), you can utilize what we call "lay downs". It's a top-down shot of a products pair with other relevant things. They're incredible popular and super easy on the eyes. Here's a good example.
Need help dialing in a photog? See if a photographer friend would be willing to do a half day shoot in exchange for some of your product. This imagery will also enable you build marketing collateral for all your email subscribers and social channels.
3: Take advantage of Society6 holiday sales.
We launch some awesomely ridiculous deals during the holidays. And a lot of them. We'll give you a heads up before so you can prep your marketing material. Keep an eye out for an email from us. The madness begins on Black Friday.
4: Add links to your shop on your social media channels.
On your website, add a "shop" link in the Nav. In Instagram, add your shop link to the bio. On Facebook, add a CTA to your fan page or a link on your personal page. The same goes for any other social platform you want to send traffic to your shop from.
5: Promote your top sellers across social media.
This is Marketing 101. Put stock in your most popular work while testing newer work. Even if someone doesn't buy your top seller, the next best thing is you've grabbed their attention and they're deep into your shop looking for something like it.
6: Get paid an additional 10% on every purchase of your work or the work of others.
Basically, get paid to pay it forward with our Curator Program. If you send someone to Society6 and they end up buying from any artist on the site (yourself included), you'll get 10% of the customer's total cart value. Every now and again, free lunch really does exist. More details here. Hint: it's worth it.
If you're looking for a deeper dive on marketing your shop, check out this comprehensive article I did on marketing yourself a few months back. If you have questions, comments, or additional tips, please leave them in the comments below!
"MY BRAIN HAS TOO MANY TABS OPEN" artwork: Crafty Lemon