Seller Tips: About Page

In this post, we'll discuss making best use of your 'About Page'. Considering the effort you put into a single piece of artwork, it's only fair to give it the greatest opportunity to succeed. So, whether you're just starting out or a seasoned vet, these tips should help improve your chances to sell.

What do I add to my About Page?

Add anything that gives potential buyers or community members a compelling reason to support what you're doing. Most commonly, this includes biographies, mission statements, portfolio websites and social media links.

Here's some rapid fire questions to get your head spinnin'...

  • Who are you? How'd you get your start?
  • Why do you do what you do?
  • Any notable successes? Any awards?
  • What galleries have you shown in? Any events coming up?
  • Any great press on you or your work?
  • Where can we go to see more? Add portfolio website & social media links.

Why is my About Page so important?

First, there are a tremendous number of customers, fans, brands, artists and community members already discovering artists on S6. So while we explore new ways to get your work into the world, we think it's important for you to put your best foot forward. Help us help you.

You're not only improving the quality of your shop, you're empowering the s6 community as a whole. Together, we can flood the world with great art.

Second, SEO value or Search Engine Optimization value. We mentioned this in our Tagging & Descriptions post too. This is important to know because Google rewards you for a compelling About Page. The more interesting your About Page, the more likely you'll appear in Google's results when buyers search for your name. The easier your shop is to find, the closer you are to a sale. Simple as that.

Consider these tips when writing your About Page.

Imagine, tomorrow morning, we're going to hit millions of phones, tablets, and laptops with a massive feature on your art. We're spotlighting your work, your profile photo, and exactly what your About Page currently says. Are your ready for that?

If not...

  • This is a great opportunity to brand yourself.
  • More does not always equal better. Find your sweet spot between enough and too much.
  • What will people find undeniably compelling about you or your work?
  • Add links to the bottom of your About Page. 

But what if I'm not a good writer?

Not to worry. We recommend reaching out to a supporter (or a friend) who knows you and your work well. Considering how immersed you've been in your work, it's sometimes helpful to have someone provide a fresh perspective.

How do I update my About Page?

This is pretty simple. From your shop homepage (, on the left below your available products, locate the text that reads "Add About Page" or "Edit About Page" and click it.

Seller Tips: About Page

Work your magic. 

Seller Tips: About Page

 Save changes. Voila.


Have questions, comments or additional tips? Please don't hesitate to add below.


Here's a few more Seller's Tips worth a look:


Seller Tip




Viviana Gonzalez commented on Tuesday, October 7, 2014 4:44pm
Thanks for the tips Ben!
Ben Renschen commented on Tuesday, October 7, 2014 4:58pm
Sure thing, Viv! I have a great friend named Viviana so I always think of her when I see your work pop up. It's awesome. haha
milyKnight commented on Tuesday, October 7, 2014 5:17pm
Great tips! Thanks for sharing! :)
Viviana Gonzalez commented on Tuesday, October 7, 2014 5:25pm
Haha! Good thing! is a nice name :D
Christina Lynn Williams commented on Tuesday, October 7, 2014 5:26pm
Thank you, Sir!
Obvious Warrior commented on Wednesday, October 8, 2014 5:56am
Good tips, thanks!
Rory Wood commented on Wednesday, October 8, 2014 9:55am
Awesome post, man. Great advice.
Ben Renschen commented on Thursday, October 9, 2014 8:20am
Just happy to get the word out!
Egberto Fuentes commented on Thursday, October 9, 2014 10:17am
More and more tips, and I think that only skills on art are enough to survive ...
Great tips. Thanks.
Jan Marvin commented on Thursday, October 9, 2014 5:16pm
Thanks so much for the tips. I've just updated my about page. :)
Patricia Shea Designs commented on Thursday, October 9, 2014 8:01pm
Off to update my page right now - thanks for the tips and timely reminder!
josemanuelerre commented on Friday, October 10, 2014 12:52am
cool tips. :)
PandaGunda commented on Friday, October 10, 2014 2:28am
hello everyone . we made a discussion about promoting your art work and how we could arrange notification system when you post an art work on S6 .

you are welcome to join the discussion in this post . and if you find it a good idea join the facebook group :
Mark Alder commented on Friday, October 10, 2014 8:35am
Thanks for the great advice
MUSENYO commented on Friday, October 10, 2014 6:10pm
Awesome tips! :)
luizaPatterns commented on Saturday, October 11, 2014 10:29am
Thank you!
..... commented on Monday, October 13, 2014 4:00am
Great advice, thanks for that.
Vermont Greetings commented on Monday, October 13, 2014 1:11pm
How do we post to the S6 pinterest board?
Lady Lucas commented on Monday, October 13, 2014 6:23pm
I had NO idea I could add tags! I didn't read the upload instructions carefully enough. This was super helpful, thank you! ;)
Daisy Beatrice commented on Wednesday, October 22, 2014 4:14am
Great tips, thanks so much Ben! :)
SMLE™ commented on Friday, October 31, 2014 7:18am
thanks for the tips!
Lady Love commented on Tuesday, March 24, 2015 4:48pm
thanks BEn! i havent saw the "about me" section!
Artist Milicent Fambrough commented on Wednesday, September 2, 2015 12:54pm
Thank you for the tips!!! Art Print on So… commented on Saturday, April 16, 2016 7:03am
Great tips! Thanks for sharing! :)

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