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Seller Tips: Artist Promotion Materials - Edition 03

 

Your fans love getting deals on your work. Period. With a massive wave of Artist Promos coming up for the holidays, I wanted to light a fire up in that chimney of yours. Below are some tips for building personalized promo material, prepping your work and sharing on social media.

To stoke the fire, I've attached some cool examples of promo material made by members of this community.

 

Tips for creating your Artist Promo material:

- Pull product images from our site. Product pages have the largest previews available.

- Make sure your text & font is easy to read. Be clear in your messaging.

- Mix up the designs and products to keep your promotions feeling fresh.

- Feature a single product prominently OR...

- Feature several products as a cohesive ensemble.

- Keep the vibe of your promo material relevant to the vibe of your artwork.

- Use your logo. Great opportunity to build your brand.

 

Tips for sharing Artist Promos on social media or society6.com:

- Use our new Collections feature to organize your work by art & product. Read about it.

- Give your followers a Call To Action (CTA) - "Show Me More", "Use Code", "Buy this tote. Carry so many things."

- Include your promo link when posting anywhere. Available HERE (only when a promo is active).

- Use shortened links with services like http://goo.gl, http://bitly.com and http://ow.ly.

- Update your Instagram profile link with your promo link. You can also tag yourself in the caption so fans have a quick way to access your profile. EXAMPLE: "Use the link in my profile. @tagyourself" or "Use link in the @tagyourbrand profile."

- Link to specific products during a promotion by adding your unique "?promo=12345" snippet to the end of the url.

- Post promo information on the day it happens. If you post your Artist Promo ahead of time, your fans will likely forget your promo by the time it arrives OR be confused by an inactive promo. During the holidays, you have to be smart about posting. There are a lot of business vying for your follower's attention.

- Post twice a day. That's conservative, but over-posting could cause you to lose followers.

- Talk a little bit about the artwork you feature. Fans/Followers love a good backstory and will be more inclined to click into the product page (i.e. bringing them closer to buying).

 

Tips for prepping your artwork for the Artist Promo:

- Add/Update keywords and descriptions! This makes your artwork significantly more searchable (especially important during the holidays when our site gets a ton of extra traffic). More info - Seller Tips: Tagging & Descriptions

- Optimize your artwork for your products. The best crop for an iPhone case is not the same for a pillow or a mug. A t-shirt design might look better with transparencies instead of a rectangle cut.

 

Also, I may or may not have stolen some great tips from Rory's previous posts to condense in one location. If you want to check out some other great promo material for inspiration, I recommend these two posts:

 

Surely, I missed something - downside of being human I suppose. Please share your tips in the comments - we're on this ride together.

 

Seller Tips: Artist Promotion Materials - Edition 03

Seaside Spirit just doing what they always do. Makin it look good.

Seller Tips: Artist Promotion Materials - Edition 03 

Cheeky bastards. WORDS BRAND creatively hinted at our massive Thanksgiving Promo the day before.

Seller Tips: Artist Promotion Materials - Edition 03

EARTHLIGHTENED featuring a nicely toned ensemble of iPhone cases and background. 

Seller Tips: Artist Promotion Materials - Edition 03

Beardy Graphics. Bearding at every opportunity.

Seller Tips: Artist Promotion Materials - Edition 03

Huebucket also offers some phone case designs as HD wallpapers for your mobile.

Seller Tips: Artist Promotion Materials - Edition 03

Soaring Anchor Designs creatively dropped their work into the places people are buying from. Not...a bad...idea.

Thank you, Pocket Fuel, for the additional Instagram tip!

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Comments

Jon Deviny commented on Wednesday, December 3, 2014 11:10pm
What's the best way to get advance notice of upcoming promotions? I would love to create ads ahead of time.
gunberk commented on Thursday, December 4, 2014 1:36pm
wow :)
Vermont Greetings commented on Thursday, December 4, 2014 1:36pm
Thanks!
Carlota Atlee commented on Thursday, December 4, 2014 2:37pm
Cool. Thank you!
Earthlightened commented on Thursday, December 4, 2014 3:06pm
Ahhh!!! thank you to notice my promo material!
Great tips
Kayleigh Kirkpatrick commented on Thursday, December 4, 2014 3:47pm
Love these examples. Apps or programs suggested to use to make things similar?!
Pocket Fuel commented on Thursday, December 4, 2014 3:50pm
Another hint when posting about the link in your Instagram profile is to actually @tag yourself.

We do it like this:

"Click the link in our @pocketfuel bio"

It gives the user an instant action point right as they are reading the call to action and is a nice little workaround for the inability to hot link in Instagram comments.
soaring anchor designs commented on Thursday, December 4, 2014 3:56pm
Thank you for sending the emails with the details and the "heads up" about the upcoming promos. That was awesome and so very helpful! I really appreciated that. Also, thanks for the mention above! 👍
Philip A. Buck commented on Thursday, December 4, 2014 4:55pm
These are great tips and links! Thanks! It seems like I only get a "heads up" advance notice of upcoming sales on rare occasions. Is this just me or is it the standard? Sometimes finding out about a sale on the day of has me scrambling to create an ad only to not be able to finish one & share it until late into the sale. :/
WORDS BRAND™ commented on Thursday, December 4, 2014 5:08pm
Also like to thank you for the early promo heads up, massively helpful and deeply appreciated. Thanks, too, for the mention above! Cheeky bastards? Why, how dare you, sir. :)
Sharon Mau commented on Thursday, December 4, 2014 10:23pm
. . ★ . . :: thank you so much Ben :: . . ♥ . . ★ . .
Earthlightened commented on Friday, December 5, 2014 1:01am
> Kayleigh Kirkpatrick
I made my promo with Photoshop ;) Have a nice day!
Huebucket commented on Friday, December 5, 2014 4:58am
so good!
mentalembellisher commented on Friday, December 5, 2014 5:15am
Cheeky bastards and clever buggers, the lot of them.

*off to prepare some 'fill-in-the-blanks-when-we-get-the-heads-up' ads......*
Rabassa commented on Friday, December 5, 2014 6:02am
Is there a widget or app to sell my society6 art from my Facebook fan page?
X V I I I commented on Friday, December 5, 2014 9:39am
Great tips thank you!
Ben Renschen commented on Friday, December 5, 2014 11:20am
You're all so welcome! Responses for everyone -

+Jon Deviny & Philip A. Buck - We're still figuring this one out. Definitely an ongoing conversation and will keep you and s6 artists posted as this discussion evolves.
+Kayleigh Kirkpatrick - What Earthlightened said. Photoshop or Illustrator is usually the ground floor, but if you’re on a budget, GIMP is a pretty popular freeware alternative. Also, Photoshop Express - not nearly as strong as the full version, but it’s free and you can still do plenty.
+Pocket Fuel - good lookin out! great tip. I've updated our blog post to reflect that.
+WORDS BRAND - ha!
+Sharon Mau - You’re very welcome.
+Rabassa - At the moment we don't, but I'll pass this onto our development team for discussion.
Philip A. Buck commented on Friday, December 5, 2014 12:29pm
Thanks!
NOT MY TYPE commented on Friday, December 5, 2014 12:34pm
Cool, great tips. All I need to do now is think of something witty and interesting to post twice a day ;)
carbine commented on Saturday, December 6, 2014 6:38am
Yay! thanks! :)
Kristin Maija Peterson commented on Saturday, December 6, 2014 10:59am
Ok, my newbie-ness will be showing here — I have no problem designing a promo based on what Society6 provides (thanks Society6!), but where do I post these promos? These won’t really work for my website, per say, so can I post a promo on my Society6 store / page? If so, how? Thanks for all the good work and suggestions.
MyLove4Art commented on Saturday, December 6, 2014 1:01pm
Kristin Maija Peterson Yes you can post a promo in your Society6 page. Just go to the Post & Sell and unchecked the "Make this artwork immediately available for sale as a gallery quality Art Print and other products" and do everything else as you normally do to post your art. In the area of description you write your promotional text as Ben is describing here. That's basically what I do. :)
MyLove4Art commented on Saturday, December 6, 2014 1:03pm
Thanks Ben Renschen this is a great post! I was happy when I got my email today about this :)
Philip A. Buck commented on Saturday, December 6, 2014 3:55pm
Thanks again, Ben! I also was very excited when I got my email today. Lots of help! :)
Maxvision commented on Saturday, December 6, 2014 7:42pm
ok thanks for the tips
Rabassa commented on Sunday, December 7, 2014 1:40pm
Where can I get my promo links for the rest of the week? The link in your email takes me to one promo link that expires today (12/7).
Philip A. Buck commented on Sunday, December 7, 2014 2:45pm
A carrier pigeon with a usb drive tied to it just landed on my window sill. I'm assuming you're responsible, Ben?
DesignedbyLaura commented on Sunday, December 7, 2014 9:14pm
Another great resource is Canva.com. They have lots of free assets you can use to make your promos if you don't have or aren't savvy with Photoshop. And it's super easy to use. Great way to make quick promos or graphics for your blog/site.
Rabassa commented on Monday, December 8, 2014 6:20am
I've never created promotional materials for myself. How does this look?

https://www.facebook.com/RabassaArt

Any suggestions from the pros?
Sandra Arduini commented on Monday, December 8, 2014 7:51am
great tips! thanks
Dpat Designs commented on Monday, December 8, 2014 8:26am
Hey guys!

Really great help and information, I've made my first promo on society6, would love to share it and show you all!

http://society6.com/dpatdesigns/free-...y-item-gvx
Kristin Maija Peterson commented on Monday, December 8, 2014 10:29am
Thank you MyLove4Art for your tip on how to post a promo on my Society6 page!
Liz Guhl @lizaguhl commented on Monday, December 8, 2014 9:14pm
Great tips! Thank you! How do I get my work out there for more people to buy?
Donna Bella commented on Wednesday, December 10, 2014 4:01pm
Donna Bella commented on Wednesday, December 10, 2014 5:04pm
www.society6.com/pinkbeckham
Jaden Kale commented on Thursday, December 11, 2014 1:53am
Liz, I like to combine my instagram, facebook and twitter together. I also program posts in case I may have to work or if I'm too tired to jump on the computer as soon as I get home.
Jaden Kale commented on Thursday, December 11, 2014 1:55am
By the way, does the staff have updates as to what the last three days of deals will be?
Philip A. Buck commented on Thursday, December 11, 2014 9:33am
Jaden, check your email. You may have, like me, received word from Ben about the last three days of deals are. I think it was sent about an hour ago.
JTLPnature commented on Thursday, December 11, 2014 1:04pm
Thnx S6, Good tips and nice ADs. This helps!
Nicholas Aceves commented on Thursday, December 11, 2014 4:20pm
Awesome tips.
Jan Marvin commented on Thursday, December 11, 2014 7:02pm
Thanks so much Ben. I've been using your overlays for my Facebook promos. https://www.facebook.com/janmarvinstu...t.overview
Geni commented on Friday, December 12, 2014 7:45am
thank you!
Pia Schneider [atelier COLOUR-… commented on Friday, December 12, 2014 8:00am
Thank you very much, you all did a great job!
PlayMoji commented on Monday, December 15, 2014 1:30am
Rob Hayes commented on Friday, December 19, 2014 2:57pm
Im pretty new to art and would love to connect with any artist who live in LA. looking to join already established communities of artist.
elijah_arts commented on Tuesday, December 23, 2014 10:23am
how exactly do i get myself promoted? i have one thing for sale, but im not sure to go about getting recognition
Beardy Graphics commented on Friday, January 2, 2015 9:04am
Great! Thank you to notice my promo material!
Richard Swika commented on Saturday, January 3, 2015 5:53pm
Thanks. Can't wait to try.

http://society6.com/richardswika
Ekaterina Chernova commented on Monday, January 5, 2015 8:15pm
Awesome tips and promo examples Thanks =]
KrisLeov commented on Monday, January 12, 2015 6:30am
deificus Art commented on Wednesday, January 28, 2015 1:25am
Great tips!
Andrea Creates commented on Thursday, February 12, 2015 9:00pm
This has been so amazingly insightful! Thank you, I know what I'll be doing all weekend :)
Dano77 commented on Thursday, February 26, 2015 4:26am
Hello everybody,

Come and Check my Artworks, I am sure you gonna like them and on the way buy some of my designed products or share it to your friends and family! Thanks
KarineAndree commented on Tuesday, March 3, 2015 8:49pm
So much fun to be had with these tips :) Thanks!
Brocoli ArtPrint commented on Sunday, March 8, 2015 11:08am
Last day for free worldwide shipping!! http://society6.com/marthaliliaguzman
Miss gigi: Gizem commented on Saturday, March 14, 2015 11:35am
Good to know, i feel like i have a long way to go, but look forward to meeting new people (virtually speaking haha) on here.

Will help promote, and look at all work i physically can, please feel free to check my page: http://society6.com/gizemm

Many thanks, and i hope to view yours back :)
Carolina Jaramillo commented on Saturday, March 14, 2015 4:18pm
Thanks for the tips ... I'm new at Society6 and I'm looking for variegated ways to show my work, because I have not got any sale yet, but I trust my designs.

http://society6.com/carolinajaramillo
aPersonalidea commented on Saturday, April 4, 2015 7:01pm
Hi guys! If you found your Society6's design being hidden, check out my 1st Youtube video which is tailor-made for Society6's artists who think their design is being hidden! http://bit.ly/1yMEjmg
Also, it's offering you a chance to free promote your Society6's design on our web! www.apersonalidea.com
Cheers!
iohohoh commented on Saturday, May 2, 2015 1:56pm
Thanks for the wonderful tips!

Hi, everyone! I'm a new guy at Society6 and looking for several showing ways about my artwork for sale.

As Picaso said, for keep living as a substainable artist, earning money is necessary, not only for living, but also for creating artworks. Yes, that's true. I'm not talkative, and open socialised well, saddly I'm pretty much shy person. Last 16 months painful days as an artist pushed me to do some action for sale artwork though.

So, please if you have interest to see new artist, come and see to my shop!
and if you like that, you could buy and share the link with your friends ;) and your friesnd could say thanks to you for recommending. I trust my artwork has worth for that!

Come and See charming printed goods, Yoohoo~ ;^D

http://society6.com/iohohoh


Many thanks for reading, Cheers!
Porfyra commented on Sunday, June 21, 2015 4:41am
Can I ask sth much simpler?HOW can I get an artist promo link by S6? Do I have to apply or O must eait to be selected by S6????
JukkaA commented on Monday, July 20, 2015 9:02am
Thanks :)
Schwebewesen • Romina Lutz commented on Wednesday, August 19, 2015 2:49pm
Thank you for this lovely article! So many helpful tips and great examples of inspiring promotion design!

Wanna see some more? - Here you go :D
https://society6.com/mina_burtonesque
Nazli Ates commented on Tuesday, November 24, 2015 5:41pm
Thank you!! cool tips..
OLHADARCHUK commented on Thursday, December 3, 2015 11:49am
Friends, and how to increase sales? https://society6.com/olhadarchuk
iCosini commented on Sunday, March 6, 2016 3:12am
Thank you for your advice... promoting myself is so hard to me....
Corey Brooks commented on Wednesday, August 31, 2016 8:56pm
Cool, picked up a couple of things :)
Funny Rabbit commented on Wednesday, November 16, 2016 12:10pm
Huebucket promotion banner is the exactly promotion concept I am looking for - simple headline based on product images. Thanks for sharing!

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