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The 13 Best Marketing Tips I've Learned From Working At Society6

For most artists, turning artistic endeavors into something profitable is a blessing and a curse. There's a perceived line in the sand between (1) spending time creating and (2) spending time building the business around your creations. However, if turning your artwork into something profitable is a serious goal, you'll need to be good at both. Especially considering that one affords the other and vice versa. As a Society6 employee and weekend-warrior photog myself, I've felt the dilemma. I've also learned plenty from it. While this post is slanted towards Society6 because that's been my area of expertise, I'd say most of these tips are very relevant to any artist trying to build a business around their artwork in the print-on-demand space (and beyond).

Having been privy to observing artists employ all sorts of tactics to get eyes on their shops, successful and not, these are things I see as most worthwhile when it comes to giving your Society6 shop a leg up. Let's start with the shop itself...

1. Put up a strong body of work. The more the better.

In other words, bring your best designs/artwork to the table, and as much of your best artwork as possible. Obviously, this is relative to where you are as an artist. This doesn't mean masterpieces only. Rather, post work you're really proud of and apply it to the products that make sense. The larger your body of quality work, the more there is to shop. Pretty straight forward.

Example: Mat Miller - Member since October 2011

The 13 Best Marketing Tips I've Learned From Working At Society6 

Pro Tip: You can test your artwork on Instagram first. I've found that if I post my film photography on Instagram first, I get a sense of what will do well on Society6 just by the number of likes and comments I get.

 

2. Consistency in your artwork counts.

The more cohesive your body of work feels, the more inviting it is for new and repeat customers to really get a sense of you as an artist. It goes a long way. The more people feel like they understand you and your style, the more likely it is they'll settle into discovering more of it and, best case, scoop something up.

Example: Esthera Preda - Member since June 2014

The 13 Best Marketing Tips I've Learned From Working At Society6

 

3. Optimize your artwork and designs for individual products.

Yes, it can be some work. Yes, it is most definitely worth it. Why? Because good products get shared, bought and sometimes go viral. If you're the master of snarky quotes, make sure you cover your bases with coffee mugs, iphone cases, laptop sleeves, and anything handheld or wearable. If you shoot landscape photography or paint a mean mandala, make sure your Wall Tapestries and Throw Blankets are dialed in. Patterns are awesome on anything that prints all over. That BARELY scratches the surface and there's exceptions to every rule.

I'm limiting my learnings here because you'll likely surprise yourself (and us) with the perfect artwork-product combo that fell outside the box.

Example in preparedness: Andreas Lie. A member since October 2014. When the Norwegian artist went viral last May (2015) with his double exposures, he was prepared with a decked out shop. Thousands and thousands were visiting his shop daily. The result of his artwork being available across all products? Cash money. Needless to say, he had a fantastic year and now sits among our top sellers. Other artists that have gone viral, John Holcroft, Witchoria, Busymockingbird, and Kerby Rosanes to name a few.

The 13 Best Marketing Tips I've Learned From Working At Society6

 

4. Create regularly. Post regularly. Rinse. Repeat.

Creative hustlers don't find success because they hit a home-run every time, it's because they're chipping away at their 10,000 hours. If you're creating regularly, you have new work to post regularly. If you're sharing new artwork and products across social platforms regularly, you're giving any/all potential customers a *new* excuse to visit your shop.

Pro tip: As tempting as it may be, don't ever drop a ton of work all at once. Anyone who doesn't catch it will miss all your best stuff. You'll also be pitting your best work against itself for a homepage appearance. Instead, block off a few hours on the weekend, prepare several pieces of artwork across your products, then schedule the release of new artwork accordingly. Again, give people new reasons to come back regularly. Once you have everything designed for products, the upload process is really quick.

Example: Beeple. He's been a member since August 2012. He diligintely posts artwork from his EVERYDAY project as frequently as it sounds. He doesn't make his work available on any other product than art prints, but he does it more consistently than any artist I've ever seen on the site. An inspirational follow on any platform. All that frequent posting drives a lot of traffic to his shop. Because his artwork is awesome and consistent, he sells well.

The 13 Best Marketing Tips I've Learned From Working At Society6

 

5. Be diligent with posting relevant tags and descriptions.

First and foremost, you want your artwork and products to be found. Think about what a customer might search for when looking for something like your work. See my example below. I've included a fairly straight forward description and some relevant keywords/tags as well. I'd guess few, if any, are looking for a photo of Burney Mountain, but if they type in "pine trees", I pop up on the second page in Society6's search. I'd say it's a pretty different option compared to what currently exists within the "pine tree" search.

Second to being searchable on our own site, you should definitely be considering SEO. Chances are you've seen or even familiarized yourself with the term SEO. Whether you know what it is or not, here's a quick lesson on why it's important to you and your Society6 shop. It stands for Search Engine Optimization. Basically, search engines reward you for sharing relevant info with your artwork. Relevant being the key word here. Google wants to show people what they're searching for. But it's on you to help them do it. Good descriptions and tagging are quite literally to help people find what they want, your work.

A word of caution: avoid "keyword stuffing". This is a tactic where people tag everything under the sun to get short-term views on their content. Google recognizes this and penalizes you by keeping you out of search results. Or worse, a potential customer sees no relationship between what you've tagged and what the actual content of your artwork is and leaves a bad taste. Don't give them reasons to avoid you.

Example: Ben Renschen - Member since August 2014

The 13 Best Marketing Tips I've Learned From Working At Society6

 

6. Share your products with your people.

Seems obvious, but it's bears repeating. If you're on Society6, bets are you're not trying to go all Vivian Maier with your work, keeping it under wraps your whole life. Instead, take to Facebook, Instagram, Pinterest, Tumblr, Snapchat, etc. Let your network know that you're busting ass on all these awesome pieces and products. If a fan of yours isn't interested in buying something, it's not uncommon for them to tag a friend who is. Imagine they reshare your product on any given social platform or add their own hashtags. Before you know it, a brand new fan is buying your throw blanket for a friend's birthday. Just by letting people know that you have artwork and products for sale is a great way to encourage sales.

Example: Hanna KL - posting a Society6 Carry-all Pouch on Instagram (@hanna.k.l)

The 13 Best Marketing Tips I've Learned From Working At Society6

Hannah's been a member since Sept 2015.

 

7. When you have some sales under your belt, double down on your best sellers.

First, you have to figure out what your best sellers are. Start by going to your Earnings Page by clicking on "MY ACCOUNT" in the Nav.

The 13 Best Marketing Tips I've Learned From Working At Society6

 

Then click on MY EARNINGS on the right.

 

The 13 Best Marketing Tips I've Learned From Working At Society6

 

Then click on Pending, Cleared or Paid.

 

The 13 Best Marketing Tips I've Learned From Working At Society6

 

From here, figure out what sells. It'll show the title of the artwork and product it sold on. In my case, here's what my sales looks like from the last two months (by clicking on Cleared and Pending):

 

The 13 Best Marketing Tips I've Learned From Working At Society6The 13 Best Marketing Tips I've Learned From Working At Society6 

A quick assessment of the my pending and cleared earnings show that I've sold a handful of Wall Tapestries:

  • 8x A Break From the Pack Wall Tapestries
  • 5x they're coming down Wall Tapestries
  • And a few other tapestries as well

Knowing that my money makers are a few specific Wall Tapestries, I'll send friends, family and fans to my Wall Tapestries page and let them explore my shop from there.

Pro tip: Putting your most popular designs in front of people during a given season or promotion is a great way to take home some extra loot. Which leads me to...

 

8. Take advantage of our sales and seasonality.

We represent a community of independent artists, so we're always creating new opportunities to promote your work. That said, I'd recommend paying attention to our emails, because we create promotions with you, the artist, in mind. If you see a sale pop up that gives a steep discount on any of your best-sellers, make sure to promote to fans.

Further, it's always worth paying attention to any given season or holiday. This will determine what products you should be pushing. If we're going into summer, beach towels should be at the top of your list. If we're in Back to School season (which begins late June), promote dorm-friendly and college related gear. Some quick Googling should return popular holidays and commercially relevant holidays.

Pro tip: Tailor designs to a holiday or season 4-8 weeks in advance. That'll give customers time to pick up your goods and we'll have time to discover that artwork and put it into our seasonal or holiday-specific collections.

 

9. Take advantage of your Society6 Artist Promo.

Regularly, we offer pretty solid discounts for you and your customers. It'll usually be a product and free shipping. Something like 15% off Wall Tapestries and Free Worldwide Shipping. And rather than just giving you the info, we also send you promotional assets/overlays so you can just drop it right onto your own artwork. Quick and easy way to promote your shop so you can get back to whatever else it was you were doing.

Pro tip: Do a quick search in your email for "Artist Promo" to see what I'm talking about. If you've missed any opportunities to push your best selling products, make sure to start paying attention. They exist so you can hook up long-time or new fans with a deal.

 

10. Post great content on your Instagram to build a following.

The larger your following, the more people to market to. The quickest way to do that, produce great social content that people want to share and tag their friends in. Works in progress (#wip) and time lapses are a great place to start. Fans and fellow creatives love them and love to share them. Thus getting you more exposure and followers. You can put your Society6 link in the shop.

Example: Wendy Ortiz. Recently, we watched a time lapse video of hers get picked up and go viral on Instagram. An average video of hers was getting between 25k and 50k views. This particular video has over 1 million views and she picked up over 30k followers in the process. Click the image below to watch...but promise you'll come back...more good stuff ahead.

The 13 Best Marketing Tips I've Learned From Working At Society6

 

Pro tip: Add your Society6 shop link to your Instagram bio. Another example from @wendyortizart.

 

The 13 Best Marketing Tips I've Learned From Working At Society6

Wendy's been a member since January 2013. 

 

11. Add Society6 product or a banner/link to your website.

Not commonly considered, but certainly makes a positive impact on traffic to your shop. If people are googling you, they might want to see your artwork without distraction. So they land on your website. When they fall in love with your work, you send them to a place where they can scoop it up.

Pro tip: You can also add the Society6 bug (little round S6 logo) to your list of social icons on your website.

Example #1: Ghostly Ferns - product-integration directly on website

The 13 Best Marketing Tips I've Learned From Working At Society6

 

Example #2: Beeple - strategically placed custom society6 banner

The 13 Best Marketing Tips I've Learned From Working At Society6 

 

Example #3: Ben Renschen - subtle link to prints in website nav

The 13 Best Marketing Tips I've Learned From Working At Society6

 

12. Prepare your own marketing material.

You can always use ours, but more often than not, your fans will respond better to something that has your flavor of creative because they already like your vibe. Seaside Spirit is an great example of an artist putting up some killer creative.

Pro Tip: Don't forget you can always pull the preview images of your products and cut them out to help build your creative like below.

Example: Seaside Spirit - Facebook post from 2015 holiday season.

The 13 Best Marketing Tips I've Learned From Working At Society6

Adrian Macho (aka Seaside Spirit) has been a member since October 2014.

 

13. Finally, set goals, set goals, set goals. 

This is less business-y than it sounds. You're more apt to succeed on Society6 (and let's be honest, in life) if you have actual targets you're shooting for. Aside from setting some sales goals, it can be as simple as committing to 30 minutes of painting every weeknight, emailing your newest series to 25 art blogs this weekend, or emailing your five favorite artists looking to assist them. Setting goals is about finding clarity in what you want to achieve and focusing in on it.

Pro tip: By setting goals, you'll have more time to do want you want with your life (artistically or otherwise). You won't waste time or resources aimlessly. And remember that no failure is a failure if you've learned something. At the very least, you paid for a lesson.

 

All in all...

Making a living off your art can be a full-time job. And you'll spend a ton of hours hustling on the business end because you have to. It doesn't make sense to build Rome and then not tell anyone to come visit.

I spend my weekdays at Society6 producing content. I spend my weeknights processing my film photography. I spend my weekends traveling and shooting for fun and for art. Those weekend road trips exist when I'm not shooting or traveling for freelance clients.

I feel like this is a pretty comprehensive list of to-do's for any artist on S6 and I hope this helps everyone wrap their head around some new or familiar concepts to get eyes on their work. A lot of these are general business practice applied to being an artist on Society6. If there's anything I forgot or you have any questions, please add to the comments.

Good luck out there!

Header image by Nadine Nicole Heimann

Some gear from Ben Renschen's shop:

The 13 Best Marketing Tips I've Learned From Working At Society6
 
The 13 Best Marketing Tips I've Learned From Working At Society6
 
The 13 Best Marketing Tips I've Learned From Working At Society6
 
The 13 Best Marketing Tips I've Learned From Working At Society6
 
The 13 Best Marketing Tips I've Learned From Working At Society6
 
The 13 Best Marketing Tips I've Learned From Working At Society6
 

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Comments

Hanna Kastl-Lungberg commented on Thursday, July 28, 2016 1:39pm
Ok this is a really good post! :)
Laura Graves commented on Thursday, July 28, 2016 1:47pm
Really helpful post! Thanks, Ben.
Dr-Pen commented on Thursday, July 28, 2016 2:49pm
How many tags would be considered "keyword stuffing"? Twenty, thirty, fifty?
Ben Renschen commented on Thursday, July 28, 2016 3:54pm
@Hanna - thanks for being a great example for me! haha
@Laura - Of course!

@Dr-Pen - It has far less to do with a number and more to do with relevancy. Ask yourself, "Would the average person type in this keyword and hope to find what I've made?" If so, put it up. The further away you get from answering yes to that question, the more I'd advise against that tag. Mainly because all you're going to do is get penalized by Google and frustrate customers by highlighting the gap between the tag you've posted and the content of your actual artwork. Hopefully that helps!
Nathan Spoor commented on Thursday, July 28, 2016 4:03pm
Super great post. Lots of great info - a wealth you might say!
Barbarian // Barbra Ignatiev commented on Thursday, July 28, 2016 4:05pm
Great list! Thank you - I suddenly stopped getting artist emails and I have no idea how to get those to come to me again. (Yes I checked spam and all that.)
Kirsten Renfroe Photography commented on Thursday, July 28, 2016 6:17pm
I'm new to Society6 and this post is so helpful. Thanks for writing it :D
James McCleese commented on Thursday, July 28, 2016 6:28pm
Great article. I've been waiting for something like this. I'll definitely be coming back to this many times to motivate and inspire!! Thank you!!
Beautiful Homes commented on Thursday, July 28, 2016 7:50pm
A very well thought out article. These marketing examples are both creative and innovative. The artists featured and even more so.
Wendy Townrow commented on Thursday, July 28, 2016 8:47pm
fabulous post :)
Corbin Henry commented on Thursday, July 28, 2016 10:48pm
Very useful tips and fun to read, too!
Mat Miller commented on Friday, July 29, 2016 4:59am
Great post with lots of useful info. Thanks for using me as an example Ben!
Dr-Pen commented on Friday, July 29, 2016 7:45am
@Ben thanks for the advice!
Obvious Warrior commented on Friday, July 29, 2016 9:00am
Interesting article.
Could you please post the address to some of the blogs I'm supposed to be emailing?
Esthera Preda commented on Friday, July 29, 2016 10:30am
Thanks Ben! :)
FSDisseny commented on Saturday, July 30, 2016 2:04am
Very helpful post! Great list of artists! :)
Dirk Wuestenhagen Imagery commented on Saturday, July 30, 2016 2:08am
great post & thanks!!
Saundra Myles commented on Saturday, July 30, 2016 5:34am
thanks so much for this wonderful tips!
Sartoris ART commented on Saturday, July 30, 2016 7:56am
Thank you for the post and all the helpful information.
exya commented on Saturday, July 30, 2016 9:06am
Very helpful, thank you!
THE TIFFIN GALLERY (SINGAPORE) commented on Saturday, July 30, 2016 9:12am
THANKS FOR THE INFO1;-)
Jeffrey J. Irwin commented on Saturday, July 30, 2016 5:42pm
This is an incredible post. This is information I have been trying to get so that I can progress toward making my favorite things to do what I actually do. Thank you so much for sharing this. =)
SOOZIE WRAY commented on Sunday, July 31, 2016 5:09am
Thanks so much for this great post! Really helpful tips, easy to follow... Right, I'm gonna redouble my efforts starting right now! 😄😄😄
Betty Mackey commented on Sunday, July 31, 2016 5:16am
A very helpful and inspiring post!
Veronika Weroni Vajdová commented on Sunday, July 31, 2016 6:10am
This is really helpful, thank you!
Esfir Brod commented on Sunday, July 31, 2016 6:24am
Thanks a lot for sharing, really useful stuff :-)
Tatiana Br @ The Discreet Peac… commented on Sunday, July 31, 2016 10:31am
This is the most useful article of this kind that I have seen. Thank you so much!
Sandkuhler Store 2D commented on Sunday, July 31, 2016 1:45pm
Thanks so much for all the tips and in-depth explanations!
Chalene Malekoff commented on Sunday, July 31, 2016 8:19pm
Awesome post, thank you for this!!
Sandra Ireland commented on Monday, August 1, 2016 12:09am
Thanks for sharing your insights...we're on track with most, but there are some things I'll try that you have suggested.

josemanuelerre commented on Monday, August 1, 2016 8:38am
Great tips!
Danielle Arnold commented on Monday, August 1, 2016 8:38am
This is really useful! Thank you
Work the Angle commented on Monday, August 1, 2016 12:43pm
Agree with everyone else, this is by far the most useful blog post so far! Highly valuable advice Ben. Also really appreciate the links to good examples.
Garima Dhawan commented on Monday, August 1, 2016 1:37pm
fantastic read and tips...thank you!
Matt Maggard commented on Monday, August 1, 2016 1:48pm
Awesome post Ben! Great info all around.
CRYSTAL WALEN commented on Monday, August 1, 2016 9:33pm
This is great, thanks!
Olivia James commented on Tuesday, August 2, 2016 6:31pm
Great advice. Thank you. I have noticed some artists using tags in their product name. Do you think this is helpful?
Joy Phillips commented on Wednesday, August 3, 2016 4:43am
Really useful tips, I few I need to work on to get better at.
Thank you.
Karen Aruba commented on Wednesday, August 3, 2016 7:20am
Very useful advice. Thank you!
Patternmuse commented on Wednesday, August 3, 2016 9:30am
Great article, thanks - I have worked on that since.
Theories and Thursdays commented on Wednesday, August 3, 2016 12:27pm
Super useful article! Thanks :)
Rory Wood commented on Wednesday, August 3, 2016 7:38pm
As the dude that hired Ben on to Society6, I take partial credit for this post. Awesome insights. You're welcome. ;D
UtArt commented on Wednesday, August 3, 2016 9:21pm
Thanks for sharing your thoughts!
Klara Acel commented on Wednesday, August 3, 2016 9:26pm
Thank you so much.
Nyay Bhushan commented on Thursday, August 4, 2016 12:53am
This is the most insightful guide on how to take your work to the next level. Makes for repeat readings. Thanks Ben!
Color and Color commented on Thursday, August 4, 2016 8:24am
Thanks so much! I did learn something today!
Purelifephotoss commented on Thursday, August 4, 2016 9:08am
Thank your for the helpful tips.
Rosa Picnic commented on Thursday, August 4, 2016 9:57am
Thank you!
Lauren Rader commented on Thursday, August 4, 2016 11:18am
Just tipping my toe in. Thanks for the advice!
Sarah Oelerich commented on Thursday, August 4, 2016 4:36pm
This is such an excellent post full of helpful tips! Thank you, Ben!
Alma del Valle commented on Friday, August 5, 2016 10:51am
super thorough and helpful, thank you!
Stella Lune commented on Friday, August 5, 2016 8:39pm
Thanks for this super helpful article! Love all the examples - I got to see some new artists' pages that I'm following now!
Catherine Herold commented on Friday, August 5, 2016 8:45pm
Good food for thought. My brain tummy is full now. :)
Seeta Roy commented on Friday, August 5, 2016 11:25pm
This is a great post full of such useful information. Thanks Ben!
PattonMcGinley commented on Saturday, August 6, 2016 1:24pm
Thanks! Great tips! I'm really struggling with marketing my work here. Marketing is something I've never really done. I have a couple of questions:
* Do you think it's advisable to create social media accounts for one's art that are separate from one's existing, personal accounts?
* I had previously read about tags and descriptions; but when looking for examples, I noticed that a lot of popular artists in Society6 didn't seem to be bothering with these. Are they more relevant to external search engines?
* I've been recording data on the times, days of the week and number of "promos" on the work I've posted here. Has anyone else done that and, if so, what are consider the "best" times and days?
* I have a backlog of work I've been doing since 2011. I know it's not good to post too much at once, but what exactly is "too much"?
CAPTAINSILVA commented on Saturday, August 6, 2016 3:19pm
Thanks so much, for this wonderful and clear examples ! Thanks Ben !
Jellyfishtimes commented on Saturday, August 6, 2016 4:57pm
Sharing new artwork regularly really is one of the most important things to do in order to maintain a following and interest in your work. But I never thought to make an Instagram before, so thank you for making this post! I'll be getting on it shortly.
PedroTapa commented on Sunday, August 7, 2016 8:51am
Thank you for this!
jorge lebeau commented on Sunday, August 7, 2016 10:21pm
hello everyone!!! please visit my profile, you might find something nice :D
SherryElliott-Pope commented on Monday, August 8, 2016 2:06pm
This photo really describes the experience of the forest right after a rain.
BethofArt* commented on Tuesday, August 9, 2016 5:45am
Excellent Advice...now search 1word BethofArt at Society6.com and scoop up awesome art on your needful things!
Nina May Designs commented on Tuesday, August 9, 2016 8:35am
Great tips! Thanks a bunch. :-)
Ben Renschen commented on Tuesday, August 9, 2016 12:45pm
You're very welcome to everyone commenting! I think the above is a lot of what we already know, just helps to have it written and reminded. Based on this response, very glad I did!

Here’s a handful of answers to questions above...

@PattonMcGinley
Q :: Do you think it's advisable to create social media accounts for one's art that are separate from one's existing, personal accounts?
A :: It's a great question to ask yourself. We see people doing both all the time. Figure out what suits you better and then commit to it.

Q :: I had previously read about tags and descriptions; but when looking for examples, I noticed that a lot of popular artists in Society6 didn't seem to be bothering with these. Are they more relevant to external search engines?
A :: We have a lot of artists who have been posting work on the site for a long time. Specifically, they were posting long before we realized the potential for tagging and descriptions. Also, customers are finding your work through Pinterest, Google, Facebook, Instagram, and countless searches on Society6. Good tags and descriptions go a long way internally and externally. Again, the goal is to help customers find what they need–best case, they need what you created.

Q :: I've been recording data on the times, days of the week and number of "promos" on the work I've posted here. Has anyone else done that and, if so, what are consider the "best" times and days?
A :: Great things to be mindful of!

Q :: I have a backlog of work I've been doing since 2011. I know it's not good to post too much at once, but what exactly is "too much"?
A :: I recommend one a day. If you have a backlog that you'd consider work you're really proud of, you want to make sure you get as many eyes on that as possible. If you want to do two, maybe do one at morning and one in the evening.

@Olivia James
Q :: I have noticed some artists using tags in their product name. Do you think this is helpful?
A :: I've seen that too. I don't recommend it because it can feel like a cheap ploy–and customers recognize that. It can be a turn off. What you can do though, is be literal about what the artwork is. In my instance, one of my best selling photographs on a Wall Tapestry is called "A Break From The Pack". If I didn't care about adding flavor or feeling, I might name it "Seagull Flying Over The Pacific Ocean". Hope that helps!

@Obvious Warrior
Q :: Could you please post the address to some of the blogs I'm supposed to be emailing?
A :: BoredPanda.com, Booooooom.com, Juxtapoz.com, ThisIsColossal.com, TheCreatorsProject.Vice.com, CoolHunting.com, and DesignMilk.com should get you going. Most have submission forms or email addresses you can send to. Do some poking around. Once you’re paying attention to these sites, find out who they’re looking at and search for ways to submit your artwork to those blogs feeding the larger blogs.
Vin Zzep commented on Tuesday, August 9, 2016 8:47pm
Great insight, I've just recently started using social media and I won't go back it's a must. Your other tips are awesome too, I'm on it. Cheers
anipani commented on Wednesday, August 10, 2016 9:18am
Oh my goodness!!!! This is so useful - but where do I start!!! I am an infant on social media. Getting there slowly. Like a mum. I am a mum.
Smile,Snap,Sparkle commented on Wednesday, August 10, 2016 12:53pm
Such a helpful and inspiring article, thanks for sharing! :)
Ariadne commented on Thursday, August 11, 2016 6:43am
Thanx soooo ----Ari
David Palma commented on Friday, August 12, 2016 6:45pm
nice!!!
Straw&Berry commented on Friday, August 12, 2016 8:10pm
Thanks for the tips.
Ellen Richardson commented on Sunday, August 14, 2016 3:39am
This is really helpful, thank you! I have a question I'd love your opinion on.

I'm still in the process of uploading my work to my store, which mostly consists of portraiture. I find it hard to decide which products to sell on - I've decided to just chuck everything on everything to get the most product reach (except a few things that really wouldn't work like leggings) but it also feels like I'm being *too* broad.

When I think of what customers might buy, I imagine my portraits printed as prints, phone cases, t-shirts, maybe tapestries, but it feels like I'm selling myself short if I don't include anything else like mugs or clocks etc. Do you have any advice in this regard for portraiture?
MoonDaughterArt commented on Monday, August 15, 2016 1:46am
Great tips!
Lucia Devetakova commented on Monday, August 15, 2016 12:45pm
Thank you, very useful article, I definitely need to work on my instagram page!
Gianluca Lucchese commented on Tuesday, August 16, 2016 12:55pm
thank you for the tips :) :)
Sharon Mau commented on Wednesday, August 17, 2016 3:42am
💖💛💖⭐️💖 🌿🌺🌿 Aloha 🌴🌴🌴
Melancholic Futurist commented on Friday, August 19, 2016 4:04am
Follow all these tips to earn 50-70$ a month. Lol, it's like 10 hours of American minimum wage work except with much more time and skill involved.
Melancholic Futurist commented on Friday, August 19, 2016 4:12am
lol, this is hilarious. I love how all these cheap content providers write their tips about how to be "successful" and then one looks at their sales numbers and it turns out that the earnings are completely inadequate to amount of effort involved in marketing and making art and managing gallery.

Though at least it isn't as sad as the Red Bubble marketing forum where people promote all these elaborate and effort-heavy schemes to get customers and then they admit they don't have any sales yet.
MaidDesign commented on Friday, August 19, 2016 7:33am
Feeling more inspired have been planning an overhaul and revamp for a while perfect time to start.
Ben Renschen commented on Friday, August 19, 2016 8:07am
@Ellen Richardson - Nice shots! Good questions. Portraits I think can be tough bc of the nature of the relationship a customer may or may not have with the person in the photo. I think the best think you could do is test it on different products. Put some of your popular stuff on everything and try pushing individual products to your network to see what sells (or gets a response on instagram or facebook). Being mindful that results may vary from photo to photo. When you find what works, you can save yourself the trouble of adding products that don't sell. Hope that helps some!

–––

@Melancholic Futurist - I 100% agree that the amount of effort required on any of the above is a potential rabbit hole. I also think the best education is by simply doing. So, as you learn how to handle each of the items, it gets much easier and quicker after you've done it a few times - then it's not so intimidating (not speaking about you, but anyone reading this). Rest assured, we'll be providing more in-depth strategies, but it made sense to start by addressing top-level strategies.

Because you had such a reaction, what would you consider valuable content for where you're at as an artist? Or what would you want to see a future educational post address? Specifics help!
paPaya BiZaRRa commented on Friday, August 19, 2016 11:42am
great post! i really need to be consistent. i have a lot of work that i have not uploaded
hands on!
Alien Style commented on Friday, August 19, 2016 1:47pm
Thank you :) really good post !!!!
SisterHipster commented on Friday, August 19, 2016 1:52pm
Okay...personally I don't believe in setting goals for little things because there is always a failure or life throws a monkey wrench.

Also, I try to cater to 2 different audiences and I really don't exactly know who I am and who is my audience.
Elena Kulikova commented on Friday, August 19, 2016 3:45pm
This is an awesome post! Thank you!
Mrs. Ciccoricco commented on Friday, August 19, 2016 4:11pm
Thank you so much for these super helpful tips. Great article! :)
Linarts commented on Friday, August 19, 2016 5:29pm
Keep posting tips! We love this stuff
Chrisb Marquez commented on Saturday, August 20, 2016 4:57am
You are working well B! Well done! Congrat it up!Thank you;)
elladesign commented on Sunday, August 21, 2016 5:10am
Thank you ! Great tips !
DiMary commented on Sunday, August 21, 2016 6:43am
Very useful list! Thank you!
Beautiful Cuteness commented on Wednesday, August 24, 2016 11:21am
Lots of useful information here! Thanks for putting this post together!
nicsdesign commented on Wednesday, August 24, 2016 2:17pm
Thank you so much for the marketing tips Ben Renschen!! I just created my shop last month and these tips are really helpful!
DownSpriggLane commented on Friday, August 26, 2016 12:45am
Great tips! Thank you.
Purelifephotoss commented on Friday, August 26, 2016 9:17am
Very Helpful tips! Can't believe I just found these tips! feel free to check out my society6 shop. www.society6.com/purelifephotos20 :) I just started this shop in the begging of August and have made a sale already and have had my work promoted tons!
luizavictoryaPatterns commented on Friday, September 2, 2016 5:15am
Thank you!
Christine's heART commented on Friday, September 2, 2016 11:32am
great post !
K.I.S.S commented on Saturday, September 3, 2016 2:37am
Great post !!
DesignByKev commented on Saturday, September 3, 2016 11:31am
Very helpful post, can't wait to put these tips into practice.
La Chat Noir Boutique commented on Saturday, September 3, 2016 4:22pm
Thanks!!
Carol Ochs commented on Wednesday, September 7, 2016 7:07am
::Thumbs up!:: POST!
inktheboot commented on Thursday, September 8, 2016 11:23am
Thanks for the tips!
The A-Groupe By: Donna Johnson commented on Monday, September 12, 2016 7:27pm
Excellent tips, provided me with clarity and objects to attain.

Truly grateful
Agustín A. Rüdegar commented on Thursday, September 15, 2016 6:09am
Thank you, this is amaizing!
Laura Zailac commented on Thursday, September 15, 2016 8:39am
Great tips!! Thank you so much for posting!
Sarah M Wall commented on Tuesday, November 1, 2016 7:44am
Loved this article! The advice is so practical and doesn't sugarcoat the effort needed to succeed as an artist ;-)

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