For a lot of people, buying art as a gift can feel like a bold move. There are so many things to consider when buying art for friends and family, like for starters: do they like art? Do they own art? Do they want more art? What if they hate the art you pick? What if they become those people who only hang the art up when you're over, but then hide it away the rest of the time? What if they were on the fence about breaking up with you and your gift really put them over the edge? What if they make you move out of your shared apartment and you have nowhere else to go? What if you find a new apartment and you happen to be walking by your old apartment and you see your artwork hanging on the wall, proving that it wasn't the artwork after all, it was just you! Etc.
You can start to see how buying art as a gift can be a slippery slope. But it doesn't have to be. Buying art as a gift is the coolest way to say: I know you. Or, I'm more artistic and hip than you and I've chosen this piece of art for you to hang in your apartment so that every time you invite me over I can say, "cool art, huh?" So, here is my ultimate guide to buying art as a gift.
Before you begin, you're going to really want to get a sense of what your gift recipient likes. You might want to start by asking them the New York Times 36 Questions to Make Anyone Fall In Love With You but you run the risk of that person actually falling in love with you, so just know that you have been warned. You can also just ask them more general questions like, what's your favorite color? Do you believe in soulmates? Damnit, too late, now they will for sure fall in love with you.
Snoop Around Their Apartment:
Now that this person is in love with you, they will let you inside their apartment and that's where the real work begins. Look around, take notes, take photos if you must. While you're at it, look inside their refrigerator, this is unrelated, but refrigerators are filled with food and you're going to have to eat at some point. Then, look in their garbage bin. If you see something in there that could be recycled, question the long term sustainability of your future relationship (this person is clearly a sociopath). And finally, look at their walls, are they blank? Does that make you sad? Would art on the walls make you less sad? Now, sit in a chair and lean back, lean all the way back to make sure you are in the most comfortable position. Imagine what type of art YOU'D like to see in their apartment, because it is only a matter of time before it becomes your apartment too.
Buy Some Art on Society6:
You might not know this but there are literally millions of pieces of art available on Society6, so you're going to want to clear your schedule for the next couple of days. Buy enough supplies to sustain you, put an auto-response on your email and close all of your curtains. Now you are free to peruse Society6 artwork to your heart's content: promote art, start a collection, read the blog! Once you find the art that you think your loved one would love most, decide whether it will look best large or small, canvas or framed, metal or tapestry, clock or shirt, blanket or rug.. Oh my god, it's already January. This person will mostly be glad to know you are still alive.