Marcelo Lerer is the The Secret Company Born in Buenos Aires, Argentina, and studied art and communication there as well as in Denmark. For 1994 he has run his own company, in Barcelona and Copenhagen respectively, working with design and art directions for editorial houses, record companies, design groups, government institutions and more. His expertise includes visual communication, creative idea development and trend spotting. He has directed the two short films On Seduction and Alberto Gonzales – a bus driver from Buenos Aires. Marcelo’s creative vision is design as a totality where form and function – aesthetics, experience and meaning are integral to each other. Design can thus be an experience involving all senses and working the fibres of social situations. For this comprehensive design vision he has invented the term Social Design. Biography Marcelo Lerer is both and artist and graphic communicator. His artistic production is a crossover between art and design taking on formats such as books, digital collages, photography, secret tours, workshops curating exibitions and performances. One of Lerer’s focuses has been an ongoing research into utopian dreams of harmony. In one series of work Lerer has collected secret stories and secret places of people and thus following in the footsteps of people’s secret and intimate places Lerer has created an alternative, poetic urban mapping of peripheral and, to many, unknown areas of a city.
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