In this post, we'll discuss making best use of your 'About Page'. Considering the effort you put into a single piece of artwork, it's only fair to give it the greatest opportunity to succeed. So, whether you're just starting out or a seasoned vet, these tips should help improve your chances to sell.
What do I add to my About Page?
Add anything that gives potential buyers or community members a compelling reason to support what you're doing. Most commonly, this includes biographies, mission statements, portfolio websites and social media links.
Here's some rapid fire questions to get your head spinnin'...
- Who are you? How'd you get your start?
- Why do you do what you do?
- Any notable successes? Any awards?
- What galleries have you shown in? Any events coming up?
- Any great press on you or your work?
- Where can we go to see more? Add portfolio website & social media links.
Why is my About Page so important?
First, there are a tremendous number of customers, fans, brands, artists and community members already discovering artists on S6. So while we explore new ways to get your work into the world, we think it's important for you to put your best foot forward. Help us help you.
You're not only improving the quality of your shop, you're empowering the s6 community as a whole. Together, we can flood the world with great art.
Second, SEO value or Search Engine Optimization value. We mentioned this in our Tagging & Descriptions post too. This is important to know because Google rewards you for a compelling About Page. The more interesting your About Page, the more likely you'll appear in Google's results when buyers search for your name. The easier your shop is to find, the closer you are to a sale. Simple as that.
Consider these tips when writing your About Page.
Imagine, tomorrow morning, we're going to hit millions of phones, tablets, and laptops with a massive feature on your art. We're spotlighting your work, your profile photo, and exactly what your About Page currently says. Are your ready for that?
If not...
- This is a great opportunity to brand yourself.
- More does not always equal better. Find your sweet spot between enough and too much.
- What will people find undeniably compelling about you or your work?
- Add links to the bottom of your About Page.
But what if I'm not a good writer?
Not to worry. We recommend reaching out to a supporter (or a friend) who knows you and your work well. Considering how immersed you've been in your work, it's sometimes helpful to have someone provide a fresh perspective.
How do I update my About Page?
This is pretty simple. From your shop homepage (society6.com/artistname), on the left below your available products, locate the text that reads "Add About Page" or "Edit About Page" and click it.
Work your magic.
Save changes. Voila.
Have questions, comments or additional tips? Please don't hesitate to add below.
Here's a few more Seller's Tips worth a look:
