We see a ton of creativity and thoughtfulness go into artist promotional materials - especially during our Artist Promotion events.
Since we've got a killer promo going on right now (ends April 13) that allows you to provide your followers Free Shipping & $5 Off Every Item in your Shop we thought to share some of those samples as a source of inspiration.
Some things to consider:
- Give your followers an action to do - "Clickity Click This!" "Buy Some Art, Foo!"
- Make sure your text and font is easy to read and prominently displayed
- Don't be afraid to post it to social more than once throughout the week
- Don't forget to include your link!
When you're ready to make your own you can grab your unique promo link here: https://society6.com/account/promo
Discovered any other handy tactics for getting the word out about your products? We'd love to hear them in the comments below.
Want us to see your strategy in action? Tag #s6promo wherever you post for potential inclusion in future roundups.
Seller Tips: Artist Promotion Materials - Edition 1
FalcaoLucas features a super clean design with easy to read font in his materials.
Anna Dorfman elegantly showcases her actual products available in her K IS FOR BLACK Shop with all the necessary information for a potential customer.
Nick Nelson integrates his promo context directly into an available design. This is a great example of creativity combined with eye catching colors for attracting the most attention in a feed.
Another great example of leveraging an available product design, Andrew Henry chooses a more simplified design which serves to focus more on the context, than the design itself.
Jacques Maes keeps it simple. Promo. Patterns. Sheep.
Here is another cool example of the promo integrated directly into the design from Jay Fleck.
Toni Infante takes the opportunity to feature multiple designs in one image with prominent and distinct font-types to make sure his promo context isn't lost in the designs.
Alright. This one has nothing to do with how to promote your Artist Promo link, but Rudy Faber demonstrates a great way to leverage the promo directly. Since the Free Shipping & $5 Off applies to the base price of your products, it's a perfect opportunity
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Thanks for the great tips btw! These are great examples!
http://society6.com/kisforblack?promo=6bd60a
Personally I'd LOVE to be able to have promo CODES rather than needing the promo links in order for people to get the discounts, especially since Instagram links aren't clickable. Codes are so much easier to share—you can put them in the graphic, tell people verbally, etc.
For instagram.. add the promo link to your profile and when you upload your image for Free Shipping tell people to click on the link in your profile.
I agree with Anna, that the codes would be easier to quote to people/easier to remember/more effective when put on your promo picture.
Anyway, enjoy a great deal while it's here - FREE SHIPPING + $5 OFF!
society6.com/PetaHerbert?promo=5f9435
I second the promo codes idea, too.
Really helps me a lot coz I just started my shop this week.
Awesome!
I agree, it would much easier to make and use promo posts if we had codes rather than links.
Also @Cally Creates: what a great thought!
(http://society6.com/lovedart?promo=3a9665)
Keep an eye out here and via email for future artist promotions though as we make these available from time to time. Let me know if you've got any other questions!
Society6 recently completely REMOVED the "new tab" from the "My Society" page. No one can find new artists now. If you go to "discover" its filled with artists that aren't new, but were previously over promoted by Society6 already. No offense to them, their artwork is great, but at the same time, Society6's new changes drastically hurts new artists. Personally, I have seen a $100-$200 drop in sales over the last month. I spoke with several others who use Society6, and many of them have also seen MASSIVE drops in sales.
Think about it, if you're a new artist and you post your first 5-10 pieces, where are people going to see your work? Under the discover tab? Not at all. The new algorithm only displays pieces with +100 promotes.
Can we please get SOMETHING about this? I have a sneaking suspicion that this new change will result in a massive drop of new artists and old artists leaving. I personally am planning on switching to a new system unless there's a change.
P.S. I haven't changed a single thing in my advertisement scheme. The only thing that has changed is how people find new artists and new art work.
but I can´t help being a bit disappointed by the search tools of S6...As I am not an artist known to the world I was counting on the exposure part of the "promise" by joining the S6 comunity.
More than searching for number of selling - that, I think, it is fair that we have to make a promotion effort of our own shop - I search for number of likes. And in that matter I conclude that it is as difficult for anyone to find me as it is for me to find new or less popular members...
I also am dealing with a loss of sales, new followers, and promotions...which I know is due to the inability to discover new artists like you once could. Pleeeeeaae fix this!!
I'm an art photographer who gets solo shows in established galleries. It took a big leap of faith on my part to plunge into the world of mass sales, let alone use my real name in the process. But if I don't get more exposure I'm just undercutting my gallery work for no purpose and will have to drop out.
http://society6.com/richardswika
Hey guys! this my new work, hoped you'ld like it! :D, It called http://society6.com/designchan
http://society6.com/carolinajaramillo
Check out my 1st Youtube video which is tailor-made for Society6's artists who think their design is being hidden! http://bit.ly/1yMEjmg
Also, it's offering you a chance to free promote your Society6's design on our web! www.apersonalidea.com
Cheers!
https://society6.com/yellogfx
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