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Maalavidaa is Alycia Rainaud, a French graphic designer and digital artist based in Montreal, Canada. Alycia's highly saturated abstract aesthetic finds its inspiration in Jungian therapy, color therapy, and meditation. Her work explores the complexity of emotions through creative introspection as a path to increase emotional intelligence and mental health sensitivity. She created Maalavidaa in 2016 as both a persona and an artistic mindset. She has been working ever since as an independent creative director while focusing on putting mental health and wellness at the forefront of her practice, further defining herself as a designer of emotions.
Location
Montreal, QC, Canada
Medium
Graphic Design, Painting, Illustration
Style
Abstract, Psychedelic, Surrealism, Eclectic