"Artwork is the layer that makes it all feel complete."
-Paty Duran, Founder· Hybrid Creative
Firm: Hybrid Creative
Vertical: Hospitality, Restaurant
Location: Jupiter, FL
Hybrid Creative is an interior design firm specializing in hospitality and luxury residential projects. Founded in 2023 by Paty Duran, who brought a decade of industry experience, Hybrid Creative has quickly made a name for itself by crafting unique, story-driven spaces. With a portfolio prominently featuring restaurants, Hybrid Creative emphasizes immersive experiences, connecting brand stories with compelling visual design.
The Challenge
Hybrid Creative aims to create memorable environments by meticulously aligning each design element with a client's brand narrative. For their recent restaurant project, NiMo, a Mediterranean eatery in Jupiter, Florida created for the restaurant group Feal Hospitality, they envisioned a large, diverse gallery wall showcasing various Mediterranean cultures. The challenge was finding artwork that felt both unique and curated without the typical commercial repetitiveness. Paty needed artwork that would reflect NiMo's elevated yet casual atmosphere — pieces that offered a sophisticated visual narrative but remained affordable and accessible within tight project deadlines.
The Solution
Paty discovered Society6 during her online research, finding exactly the kind of high-quality, diverse art pieces she needed. The extensive variety allowed her to quickly and conveniently source over 20 unique prints for the NiMo restaurant's extensive gallery wall. The collection included black-and-white photography, graphic prints, and vintage-inspired artwork, achieving precisely the curated yet inviting feel Paty aimed for. Society6's ease of navigation, coupled with the program's accessible pricing, made the sourcing process efficient and stress-free, perfectly aligning with her tight project timelines.
"Society6 became a one-stop shop where I could get multiple pieces from one place." -Hybrid Creative
Upon receiving the artwork, Paty and her client were impressed by the quality, highlighting that the pieces felt curated, elevated, and perfectly aligned with the restaurant's ambiance. The resulting gallery wall successfully created a cozy, inviting atmosphere reminiscent of an intimate European setting and has received enthusiastic feedback from restaurant visitors.
The Future
Hybrid Creative plans to continue using the Society6 Trade Program, valuing the convenience, quality, and curated aesthetic Society6 offers. Paty has shared Society6 as a resource with her clients, who have since adopted it for their personal projects as well. Moving forward, Paty expressed interest in exploring Society6's decorative objects, accessories, and curated collections further, hoping to streamline her sourcing process even more comprehensively in future projects.
"Finding artwork that feels unique and elevated but accessible is like hitting the jackpot." - Hybrid Creative
