"Society6 became a one-stop-shop for accessories and everything we needed."
-Jes Gordon, Co-Founder· Proper Fun Events
Firm: Proper Fun Events
Vertical: Event Production
Location: New York, NY
Proper Fun Events is a boutique creative agency specializing in event planning, management, art direction, and creative direction for brands. Co-founded by Jes Gordon and Joe Wickes, Proper Fun has been crafting eclectic, memorable experiences for over 36 years. Their dynamic approach blends vintage elements with contemporary aesthetics, emphasizing originality, storytelling, and emotional resonance to keep their designs eclectic. Proper Fun takes pride in their personalized, immersive client interactions, keeping their operations intentionally agile to allow for tailored creative solutions and top-notch quality.
The Challenge
Proper Fun's events require highly customized props and decor that authentically reflect each client's unique story and brand. They faced particular challenges sourcing decor pieces that were both high-quality and aligned with specific event concepts. Events are inherently ephemeral, with very tight timelines and stringent quality requirements. Additionally, clients often make last-minute decisions, complicating sourcing and logistics. Proper Fun needed reliable, diverse, and visually compelling resources to deliver unique, trend-setting events consistently.
The Solution
Proper Fun discovered Society6 while searching for custom decor items for an event with a vibrant floral theme. Society6's extensive catalog allowed Proper Fun to source distinctive coffee tables, side tables, and pillows that perfectly embodied the client's vision of a floral explosion. The quality and diversity of Society6 products exceeded expectations, meeting Proper Fun's rigorous quality standards and creative requirements. Moreover, the accessibility and breadth of options available meant Proper Fun could efficiently manage their tight timelines and deliver impactful, personalized event experiences.
An additional benefit noted was the lasting emotional connection clients developed with these items, often integrating Society6 products into their own homes, reinforcing Proper Fun's lasting impact and enhancing client loyalty.
The Future
Proper Fun plans to continue utilizing the Society6 Trade Program extensively, citing its unmatched variety, quality, and reliability as crucial to their business. Moving forward, they expressed interest in exploring even more product categories — such as high-quality entertaining essentials — to further elevate their event designs and streamline their sourcing process.
"The costs are phenomenal, the quality is great, and there hasn't been one thing I couldn't find conceptually on the site." - Proper Fun Events
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