"Society6 became my favorite source because the wooden panels don't reflect, are affordable, and perfect for vacation homes."
-Connie & Wolfgang, Wolfgang PIchler
Firm: Wolfgang Pichler
Vertical: Vacation Rental
Location: Joshua Tree & Palm Springs, CA
Wolfgang Pichler is an architectural and interior design firm run by Wolfgang, an architect, and Connie, an interior designer. Originally from Europe, they relocated to the United States six years ago and now specialize in building and remodeling homes in California's desert regions, specifically the Greater Joshua Tree and Palm Springs areas. Their focus is on designing vacation homes for investors, many of which are transformed into short-term rentals such as Airbnbs. The firm prides itself on creating unique properties that reflect the natural beauty of the desert environment.
The Challenge
Designing vacation homes in the desert brings a unique set of challenges. The intense natural light in the desert often created issues with glare and reflections, especially with traditional framed artwork. The firm's modern, open style — featuring expansive windows — made it essential to find non-reflective, visually appealing artwork that photographed well for rental listings. Additionally, investor clients required budget-friendly yet high-quality decor that complemented the desert-inspired color palette of neutrals, earthy reds, and greens.
The Solution
To address these challenges, Wolfgang Pichler turned to the Society6 Trade Program, which offered a wide range of high-quality artwork options. Society6's wood panel artwork stood out as the perfect solution. Its non-reflective surface eliminated glare issues, enhancing the presentation of the interiors both in person and in photos. This made a significant difference in showcasing the homes online, which is crucial for attracting rental guests. The wood panels were also affordable, allowing Connie to furnish each home with impactful pieces while staying within budget.
Society6's extensive catalog provided the flexibility to find art that fit the desert aesthetic while adding contrast and visual interest, such as black-and-white photography. The ability to split large pieces into multiple panels made shipping and installation more manageable, adding to the efficiency of the project.
The Future
Wolfgang Pichler plans to continue using Society6 for future projects, drawn by the reliable quality and variety of affordable art options that align with their design philosophy. As Connie becomes more familiar with features like bulk discounts and custom curation services, she expects the design process to become even more streamlined.
