The word "If" appears in large type at the left margin, introducing the full text of Rudyard Kipling's famous poem printed in a clean, readable typeface against a white ground. A single vertical line runs down the left edge, framing the composition with restrained elegance and emphasizing the poem's enduring power through minimal, purposeful artwork. Printed on premium ceramic and made to order, dishwasher and microwave safe, with the artwork wrapping a full 360 degrees. The first cup of the day carrying an artist's point of view instead of a logo.