Hand-drawn brush script spells out "less more authenticity" across a soft cream background, with letters that slope and vary in weight as though written in a single spontaneous gesture. The informal, slightly imperfect letterforms embody the very message they convey, creating a visual argument for embracing rawness over polish. Crafted from durable canvas-like poly-poplin and made to order, double-stitched with a cotton webbing strap. The everyday haul, from groceries to the beach, carrying an independent artist's work.