"SISU" appears in elegant capital letters centered on a clean, minimalist composition, with "FINNISH" beneath it and a horizontal line dividing the space. Below sits a passage of smaller text defining the concept, rendered in a restrained sans-serif typeface on a soft off-white ground, creating an instructional yet contemplative poster that celebrates a Finnish cultural concept. Printed on smooth white card stock and made to order, artwork on the front, blank inside, envelopes included in every set. A handwritten note that arrives as an independent artist's work.