The word "If" appears in large type at the left margin, introducing the full text of Rudyard Kipling's famous poem printed in a clean, readable typeface against a white ground. A single vertical line runs down the left edge, framing the composition with restrained elegance and emphasizing the poem's enduring power through minimal, purposeful artwork. Printed on smooth white card stock and made to order, artwork on the front, blank inside, envelopes included in every set. A handwritten note that arrives as an independent artist's work.