The word "If" appears in large type at the left margin, introducing the full text of Rudyard Kipling's famous poem printed in a clean, readable typeface against a white ground. A single vertical line runs down the left edge, framing the composition with restrained elegance and emphasizing the poem's enduring power through minimal, purposeful artwork. Built from double-wall stainless steel and made to order, holding 20 ounces with a snap-on lid, a standard-cup-holder fit, and wraparound artwork. Your commute carrying original art instead of another branded tumbler.