Cream-colored lettering spells out "THE MAGIC IS IN YOU" in all capitals across a calm blue-gray rectangular ground, centered on a white field. The composition is bold and graphic, with elegant proportions and restraint that give the affirmation quiet presence. Crafted from durable canvas-like poly-poplin and made to order, double-stitched with a cotton webbing strap. The everyday haul, from groceries to the beach, carrying an independent artist's work.