Bold red and cream squares form a checkerboard grid spelling out "THIS MUST BE THE PLACE" in chunky capital letters, with a simple smiley face replacing one letter as a playful accent. The graphic, pop-art composition uses stark color contrast and straightforward geometry to deliver an affirming message with warmth and optimism. Printed on smooth white card stock and made to order, artwork on the front, blank inside, envelopes included in every set. A handwritten note that arrives as an independent artist's work.